You must have heard the phrase “You cannot improve what you cannot measure”?
This phrase completely suits your admission process too. It is important to track some important metrics to achieve the maximum out of your admission goals. But by just prioritising meeting your targets, you are only doing half the job.
In your race to achieve your targets, you are not looking at the big picture. You are forgetting about a big aspect of your admissions strategy: measuring, which comes with proper reporting.
It is important to focus on your admission goals, but it’s equally important to know how well your admission strategies are working. To know the effectiveness of your strategies, reporting plays a major role since it gives you deeper insights into your different teams, lead sources, and leads.
In addition to the importance of reports that have already been mentioned, it is now essential for all organizations to have the capacity to produce reports that are both understandable and insightful. Timely data generation and reporting enhance the ability to make more informed, evidence-based decisions.
With reports, you can:
You can deliver an effective admission strategy that greatly impacts your institute with the help of a good set of reports. This will also fundamentally change the way your team performs and how decisions are made.
Through surveys and in-depth analysis of our 350+ customers’ admission processes, we have figured out the top reports every institution should keep track of. We have collated these reports, which you and your team should keep a tab on every week to make effective data-driven decisions.
Lead funnel status report tracks the entire enrolment journey of the potential students from initial interest in an educational program to enrolment. It tracks the lead qualification (cold, warm, hot), engagement rate (open rate, follow-up, and time to respond), enrolment rate and average enrolment time.
It’s vital to keep an eye on where your leads currently stand in the funnel. By generating a report for this, you will understand how the leads are flowing in your admissions process.
These reports will help you answer questions like:
Tracking lead funnel status is significant for several reasons:
A Lead count by source Report provides a breakdown of the number of leads generated from different sources. It gives an understanding of which lead sources are contributing the most to the overall lead generation and can help prioritise and optimise lead generation activities.
The report can show the number of leads generated from such as:
To determine where you should invest more money, it is essential to understand the performance of your sources. You get a better picture of what source(s) are working the best for you.
This report gives you the answers to the following questions:
Having a lead count by source report provides the following benefits:
A Counselor Productivity Report tracks the performance of admissions counselors in converting leads into students. It measures key metrics such as the number of leads assigned to each counselor, the number of leads converted, the time taken to convert leads, and the conversion rate.
Your team’s performance makes or breaks your admission rates. These reports help you ensure that your team works like a well-oiled machine! Through these reports, you get a clear picture of how your admission team is performing and pushing to reach their admission goals.
This report brings to light:
A Counselor’s Productivity Report is important to track because it:
There are many more reports you can generate to make effective data-driven decisions. It becomes an uphill battle for your team when they have to create these reports manually using an Excel sheet.
This is where a robust education CRM comes in handy. An education-specific CRM can help you create multiple reports with just one click. You get a 360° view of your entire admission process and you don’t go through the tedious process of managing and collating data from multiple sheets.
In the end, for making effective data-driven decisions, you don’t need a lot of reports, you need reports that leave you with valuable insights. If you want a more robust list of Reports, check out our ebook – Top 10 Reports every admission team should track