Higher education CRM is a software solution that helps colleges and universities manage their admissions process end-to-end. A higher education CRM’s ultimate goal is to improve students’ overall experience and help the institution achieve its admission goals. It solves the major challenges faced by the higher education admission team, i.e., managing enquiries and events, nurturing communication, reporting and analytics, and integration with other key platforms such as the institute’s website, Learning Management System, Enterprise Resource Planning, etc.
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Managing the pool of leads and organising them is not an easy task. You need a solid tech-savvy system like a CRM for higher education. It seamlessly integrates leads from multiple channels to the CRM and auto-assigns the leads to the admissions team.
When it comes to higher education everyone has almost the same platter of credentials to offer, but what influences the student’s decision is the frequency and competency of communication. A higher education CRM can help you in prospect nurturing by providing multiple communication channels such as calls, bulk SMS, emails, video calls, and WhatsApp. Automating the communication and regular follow-ups results in early closures and maintaining counselors efficiency.
Higher education institutes have large admission teams. So here, keeping the track of everyone’s performance, and lead conversion rates is a tedious task. Here, the CRM can be a boon as it provides customised reports that provide insight into the conversions related to admissions, counselors, digital advertising, and channel success. These reports will in turn help in making ROI-driven decisions.
So basically, if you have a higher education CRM, you are ultimately freeing yourself from all the admissions chaos.