Higher Education CRM for Universities and Standalone Institutes
An exclusively designed CRM for the higher education segment to digitise their entire admissions process and boost conversion rates by 2X.
Book a demoA Higher Education CRM is a specialized software designed to improve and streamline the admissions and student engagement processes for educational institutions. Unlike generic CRMs, it specifically addresses the unique needs of colleges, universities, and other higher education organizations by managing the entire student admission process.
Institutions require a Higher Education CRM to navigate the increasing complexities of the admissions process. With a growing number of student inquiries and applications, managing communication and engagement manually has become ineffective. A CRM in higher education automates repetitive tasks, such as follow ups, email campaigns, and application tracking, which saves time and minimizes human errors.
CRM for Higher Education centralizes all student data, allowing institutions to gain a deeper understanding of their prospects through detailed insights and analytics. This data driven approach not only aids in crafting personalized communication but also improves decision making regarding admission strategies. Features like automated reminders, payment tracking, and multi channel communication provide a seamless experience for both students and staff.
Notably, the Gross Enrollment Ratio (GER) for tertiary education in India rose to 33.12% in 2023, signaling a continued increase in higher education access and emphasizing the need for technology-driven systems to manage growing student volumes.
In summary, a Higher Education CRM is an essential tool for enhancing efficiency, boosting student engagement, and maintaining competitiveness in the rapidly changing education landscape.
Manually entering each lead into an Excel sheet can be cumbersome. With a higher education CRM, you can integrate all your lead sources and third-party vendors to bring every lead into a single system. This will minimise the manual effort of counselors, avoid any lead leakage, and optimise the response time.
Manual communication with leads is always time-consuming and results in low productivity. With a CRM in higher education, you will be able to automate your whole communication across the admission cycle using our rule engine. Workflow automation helps with repetitive manual tasks, such as assigning leads to counselors or triggering follow-up tasks after a lead has been contacted.
Enough of those time-consuming, manual, and complicated application processes. Now it’s time to switch to our three-step online Application Management System to automate your candidate management, improve conversions, and boost engagement. You will also be able to design your own application forms and GD/PI workflows.
Making data-driven decisions becomes extremely easy with actionable and insightful reports. To assist you in making ROI-driven decisions, we provide you with an inbuilt reporting dashboard with 150+ tailored reports that provide deeper insight into counselors performance, marketing ROI, conversion funnel and much more.
Powerful Higher education CRM & Marketing automation software that helps your admission teams increase, manage and predict their admissions.
Book a DemoA cutting-edge higher education CRM possesses the remarkable ability to significantly elevate your conversion rates. This dynamic system seamlessly optimizes the entire admissions process by consolidating lead data within a unified platform, orchestrating personalized communications through a diverse array of channels, and meticulously monitoring the journey of each and every lead.
Several other features that make the admission process efficient and increase the lead conversion rate are mentioned below:
Yes, a higher education CRM offers seamless support for multiple third-party integrations. The software offers a user-friendly interface that seamlessly integrates with various third-party applications.
For instance, you can integrate an IVR (Interactive Voice Response) system for making automated phone calls, Zapier for automating tasks, and bulk SMS services for sending messages in bulk. These integrations enhance the functionality of the CRM and enable you to utilize multiple services within a single platform.
In addition to third-party vendor integration, the higher education CRM can also integrate with an ERP (Enterprise Resource Planning) system. This integration brings together all operational processes into a unified and streamlined workflow. It simplifies tasks and makes them more manageable. Furthermore, it provides comprehensive oversight of post-admission procedures for enrolled students, ensuring efficient management of their academic journey.
A CRM for higher education can provide you with multiple additional benefits that sometimes go unnoticed. A few of these are mentioned below:
Manual application forms involve manually reviewing each form, verifying the information provided, and entering data into a system. Sending updates, notifications, or requesting additional information from applicants also becomes manual and time-intensive.
With an application management system, you can digitize your application forms and make them accessible to every applicant. The application forms are designed to enhance the applicant’s experience.
The student can save their progress, upload supporting documents, and receive instant confirmation of their submission. The system provides real-time updates on application status, ensuring transparency and reducing applicant inquiries.
Additionally, the dynamic fee collection feature enables real-time payment processing, allowing applicants to conveniently pay their fees online.
Not only does it automate fee collection, but an application management system also offers real-time application tracking. You can easily monitor the progress of each application, view completed and pending tasks, and access comprehensive applicant profiles all in one centralized dashboard.
A robust application management system reduces the risk of errors or delays in the application review process.
Choosing the right higher education CRM for your institute is a challenging task, given the multitude of options available. To ensure that you make the right choice, consider the following 6 criteria:
Mobile CRM is a CRM product that can be utilised on portable devices such as smartphones and tablets without losing any of the features and user-friendliness of the system’s desktop edition. It makes it feasible for your admissions teams to use an Android app to get real-time data. Mobile CRM frees them from the constraints of a desktop, PC, etc., as individuals can readily access emails on their mobile phones while they are on the go. Mobile CRM can be a great tool to bring numerous benefits and an increase in productivity for higher education institutions as it helps to draw students’ attention and ensures that everything they need to know is available in just a few clicks. It has become an important business tool, not only for big educational institutes but also for small and medium-sized institutes as well as for private institutes, to have remote access to student data anytime, anywhere.
An Interactive Voice Response (IVR) system greatly streamlines the admissions process for educational institutions. It offers a user-friendly interface with a welcome message and menu options, guiding students through program details, application criteria, and deadlines. The IVR acts as an informational hub, providing answers to FAQs, details on events, and guidance on document submission.
Additionally, the IVR system directs calls to the right admissions counsellors based on factors like region, preferences, and expertise. This smart call routing ensures quick connections to counsellors who can offer personalized help.
Whether in real-time or through a callback, this streamlined approach makes the admissions process more efficient for students, providing targeted assistance aligned with their specific needs.