Higher Education CRM for Universities and Standalone Institutes

An exclusively designed CRM for the higher education segment to digitise their entire admissions process and boost conversion rates by 2X.


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Integrate all lead channels and auto-allocate leads

Manually entering each lead into an Excel sheet can be cumbersome. With a higher education CRM, you can integrate all your lead sources and third-party vendors to bring every lead into a single system. This will minimise the manual effort of counselors, avoid any lead leakage, and optimise the response time. 

Top features: 

  • Ad channel integration such as Google Adwords and Facebook Ads to avoid missing out on leads from paid sources
  • Publisher panel integration to track and manage all the publisher leads in a single system 
  • Social media integration such as Facebook, Instagram, Linkedin, and Twitter to track interactions with leads as well as customers 
  • Auto-allocation to ensure that the right counselors are working effectively on leads based on their region or expertise 
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Automate all communication channels

Manual communication with leads is always time-consuming and results in low productivity. With a higher education CRM, you will be able to automate your whole communication across the admission cycle using our rule engine. Workflow automation helps with repetitive manual tasks, such as assigning leads to counselors or triggering follow-up tasks after a lead has been contacted.

Top features: 

  • Drip and trigger-based email campaigns to automate lead nurturing and keep the leads engaged 
  • Marketing automation to track the effectiveness of your various campaigns and optimise your future marketing campaigns
  • Inbuilt click-to-call to reduce response time and also provide a personalised experience with a web-based video calling feature
  • Bulk SMS and two-way Whatsapp to reach out to prospects at right time and nurture them
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Customise and Digitise application forms

Enough of those time-consuming, manual, and complicated application processes. Now it’s time to switch to our three-step online Application Management System to automate your candidate management, improve conversions, and boost engagement. You will also be able to design your own application forms and GD/PI workflows. 

Top features: 

  • Mobile-friendly application and communication to increase engagement & accessibility, and improve the overall user experience
  • Application mapper to track the student activities and exactly know which stage of application they are at to guide them accordingly
  • Integrated payment gateways to have more control over transactions for effective monitoring and management
  • Reminders and alerts settings for counseling team to assist the students with form filling 
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150+ insightful and customised reports

Making data-driven decisions becomes extremely easy with actionable and insightful reports. To assist you in making ROI-driven decisions, we provide you with an inbuilt reporting dashboard with 150+ tailored reports that provide deeper insight into counselors performance, marketing ROI, conversion funnel and much more. 

Top features: 

  • A single-view dashboard to analyse all marketing efforts and make data-driven decisions 
  • Publisher panel dashboard to analyse the attribution of leads from different publishers and track their performance
  • Counselor performance dashboard to measure the performance of an individual counselor in different parameters
  • ROI and conversion reports to identify and replicate successful strategies and tactics used in high-performing campaigns 
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Why Institutes use ExtraaEdge?

Mobile Friendly

Do what a web CRM does with our mobile-friendly CRM app. Auto capture leads through incoming calls.

Customizable CRM

Customize CRM according to your convenience and admission process to increase the productivity of your team.

More Integrations

Integration with over 20+ publishers & marketing channels such as Shiksha, CollegeDunia, CollegeDekho & many more.

Our Customers us

True to their tagline All-in-one Marketing and Admission Software, ExtraaEdge truly helped us manage our lead end to end, and with their streamlined in-built communication channels it has helped us reach prospects at the right time.” We would definitely recommend ExtraaEdge for Education institutes.

Sarvesh Shinde - Digital Marketing Manager, MIT AOE

ExtraaEdge has helped us a lot when it comes to numbers. Every year, we have grown by 2–3 times. Also, the reporting dashboard is a unique feature because, as a director, I can keep track of individual data points. The reports are presented very dynamically. I consider ExtraaEdge to be a full package, right from user friendliness to impeccable customisation.

Dr Umesh Patwardhan - Director of Admissions, Vishwakarma University

ExtraaEdge CRM helped us reduce lead duplicacy, We were able to track the lead journey from inquiries to conversions. The lead score indicator helped us prioritise the leads thus saving time. The customer success team trained our counsellors to adapt the CRM seamlessly. Overall, the conversion of leads has increased.

Anil Kumar - Head of Admissions and Marketing, KIM

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A higher education CRM is a unified system built specifically for universities and colleges with lead management and tracking powered by marketing automation. 


It effectively centralizes lead management from diverse channels, such as websites, social media platforms, and publisher panels.

The system helps with prospect nurturing by offering various communication channels like calls, SMS, emails, video calls, and WhatsApp. Automated communication and follow-up reminder leads to quicker conversions.


Additionally, tracking large admissions teams can be hard. A higher education CRM provides custom reports on admissions, counsellors, digital advertising, and channel success. These reports help make ROI-driven decisions and monitor performance and lead conversion rates.


With a higher education CRM, you can free yourself from admissions chaos and streamline the process.

A cutting-edge higher education CRM possesses the remarkable ability to significantly elevate your conversion rates. This dynamic system seamlessly optimizes the entire admissions process by consolidating lead data within a unified platform, orchestrating personalized communications through a diverse array of channels, and meticulously monitoring the journey of each and every lead.


Several other features that make the admission process efficient and increase the lead conversion rate are mentioned below: 


  • Integration of multiple lead generation channels: it becomes much easier to track and assign leads to team members based on centres, courses, and lead channels. Also, lead leakage is minimised, resulting in increased productivity and response time.



  • Lead verification: verification of leads through OTP helps to filter out irrelevant leads. This will save the counsellors’ time, so they can significantly focus on the relevant leads.


  • Automated communication: you can automate your entire communication across the admission cycle, which improves the prospect experience. 


  • Tracking lead status: CRM tracks the lead status and lets the counselors know about the prospect’s willingness so they can plan the next meeting and follow-up calls accordingly. In turn, this prevents the leads from being distracted.
  • Automated communication: you can automate your entire communication across the admission cycle, which improves the prospect experience. 


  • Tracking lead status: CRM tracks the lead status and lets the counselors know about the prospect’s willingness so they can plan the next meeting and follow-up calls accordingly. In turn, this prevents the leads from being distracted. 

Yes, a higher education CRM offers seamless support for multiple third-party integrations. The software offers a user-friendly interface that seamlessly integrates with various third-party applications.


For instance, you can integrate an IVR (Interactive Voice Response) system for making automated phone calls, Zapier for automating tasks, and bulk SMS services for sending messages in bulk. These integrations enhance the functionality of the CRM and enable you to utilize multiple services within a single platform.


In addition to third-party vendor integration, the higher education CRM can also integrate with an ERP (Enterprise Resource Planning) system. This integration brings together all operational processes into a unified and streamlined workflow. It simplifies tasks and makes them more manageable. Furthermore, it provides comprehensive oversight of post-admission procedures for enrolled students, ensuring efficient management of their academic journey.

A CRM for higher education can provide you with multiple additional benefits that sometimes go unnoticed. A few of these are mentioned below: 


  • Very personalised communication: students love when they feel important, and CRM can help here by personalising your communication by segmenting data to, target messages accordingly. 
  • Improving student journey: CRM can improve the overall student journey by being available to solve their queries at all times. 
  • Managing events: Managing vast events can be tedious. CRM can help in centralising activities across various departments thereby organising the process. 
  • Helps in alumni relation-building: some communication sent at the key times of the year will provide a sense of belongingness to the alumni and it may help in word of mouth.