Higher Education CRM for Universities and Standalone Institutes

An exclusively designed CRM for the higher education segment to digitise their entire admissions process and boost conversion rates by 2X.


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Integrate all lead channels and auto-allocate leads

Manually entering each lead into an Excel sheet can be cumbersome. With a higher education CRM, you can integrate all your lead sources and third-party vendors to bring every lead into a single system. This will minimise the manual effort of counselors, avoid any lead leakage, and optimise the response time. 

Top features: 

  • Ad channel integration such as Google Adwords and Facebook Ads to avoid missing out on leads from paid sources
  • Publisher panel integration to track and manage all the publisher leads in a single system 
  • Social media integration such as Facebook, Instagram, Linkedin, and Twitter to track interactions with leads as well as customers 
  • Auto-allocation to ensure that the right counselors are working effectively on leads based on their region or expertise 
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Automate all communication channels

Manual communication with leads is always time-consuming and results in low productivity. With a higher education CRM, you will be able to automate your whole communication across the admission cycle using our rule engine. Workflow automation helps with repetitive manual tasks, such as assigning leads to counselors or triggering follow-up tasks after a lead has been contacted.

Top features: 

  • Drip and trigger-based email campaigns to automate lead nurturing and keep the leads engaged 
  • Marketing automation to track the effectiveness of your various campaigns and optimise your future marketing campaigns
  • Inbuilt click-to-call to reduce response time and also provide a personalised experience with a web-based video calling feature
  • Bulk SMS and two-way Whatsapp to reach out to prospects at right time and nurture them
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Customise and Digitise application forms

Enough of those time-consuming, manual, and complicated application processes. Now it’s time to switch to our three-step online Application Management System to automate your candidate management, improve conversions, and boost engagement. You will also be able to design your own application forms and GD/PI workflows. 

Top features: 

  • Mobile-friendly application and communication to increase engagement & accessibility, and improve the overall user experience
  • Application mapper to track the student activities and exactly know which stage of application they are at to guide them accordingly
  • Integrated payment gateways to have more control over transactions for effective monitoring and management
  • Reminders and alerts settings for counseling team to assist the students with form filling 
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150+ insightful and customised reports

Making data-driven decisions becomes extremely easy with actionable and insightful reports. To assist you in making ROI-driven decisions, we provide you with an inbuilt reporting dashboard with 150+ tailored reports that provide deeper insight into counselors performance, marketing ROI, conversion funnel and much more. 

Top features: 

  • A single-view dashboard to analyse all marketing efforts and make data-driven decisions 
  • Publisher panel dashboard to analyse the attribution of leads from different publishers and track their performance
  • Counselor performance dashboard to measure the performance of an individual counselor in different parameters
  • ROI and conversion reports to identify and replicate successful strategies and tactics used in high-performing campaigns 
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Why Institutes use ExtraaEdge?

Mobile Friendly

Do what a web CRM does with our mobile-friendly CRM app. Auto capture leads through incoming calls.

Customizable CRM

Customize CRM according to your convenience and admission process to increase the productivity of your team.

More Integrations

Integration with over 20+ publishers & marketing channels such as Shiksha, CollegeDunia, CollegeDekho & many more.

Our Customers us

We have been a satisfied customer of ExtraaEdge for 2-3 years. ExtraaEdge is a very dynamic platform, highly customisable. We absolutely appreciate the hand-holding and training that they gave us.

Roopam Bhaduri - Students Relations Manager, Roots

ExtraaEdge has helped us a lot when it comes to numbers. Every year, we have grown by 2–3 times. Also, the reporting dashboard is a unique feature because, as a director, I can keep track of individual data points. The reports are presented very dynamically. I consider ExtraaEdge to be a full package, right from user friendliness to impeccable customisation.

Dr Umesh Patwardhan - Director of Admissions, Vishwakarma University

ExtraaEdge CRM is the power-packed solution for the admissions process. The chatbot and mobile application are the icings on the cake.

Dr Aradhana Goutam - Assistant Professor, IESMCRC

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Know how you can scale your admission process & achieve your targets. Book a 45-minute free demo.

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A higher education CRM is a smart tool that universities and colleges use to get more conversions and streamline their admissions process. It helps them keep track of potential students and makes it simple to organise all the information about them. The CRM collects leads from different sources, like websites or social media, and puts them in one convenient place. It even automatically assigns the leads to the right counselors, so they can start helping the students right away.

In higher education, good communication is key to influencing students’ decisions. So the system helps with prospect nurturing by offering various communication channels like calls, SMS, emails, video calls, and WhatsApp. Automated communication and follow-ups lead to quicker decisions and more efficient counselors.


Additionally, tracking large admissions teams can be hard. A higher education CRM provides custom reports on admissions, counsellors, digital advertising, and channel success. These reports help make ROI-driven decisions and monitor performance and lead conversion rates.


With a higher education CRM, you can free yourself from admissions chaos and streamline the process.

A higher education CRM can definitely help you increase your conversion rates as these days, students want regular, relevant and insightful communications while university staff want a streamlined way of reaching out to students without the burden of extra administration. A good CRM serves the purpose of both parties by automating personalised communication via various channels such as calls, SMS, emails, video calls, and WhatsApp. Regular follow-ups can be done through rule engines so the prospects will always have your institute on their mind. 


Several other features that make the admission process efficient and increase the lead conversion rate are mentioned below: 


  • Integration of multiple lead generation channels: it becomes much easier to track and assign leads to team members based on centres, courses, and lead channels. Also, lead leakage is minimised, resulting in increased productivity and response time.



  • Lead verification: verification of leads through OTP helps to filter out irrelevant leads. This will save the counselors’ time, so they can significantly focus on the relevant leads.


  • Automated communication: you can automate your entire communication across the admission cycle, which improves the prospect experience. 


  • Tracking lead status: CRM tracks the lead status and lets the counselors know about the prospect’s willingness so they can plan the next meeting and follow-up calls accordingly. In turn, this prevents the leads from being distracted. 
  • Automated communication: you can automate your entire communication across the admission cycle, which improves the prospect experience. 


  • Tracking lead status: CRM tracks the lead status and lets the counselors know about the prospect’s willingness so they can plan the next meeting and follow-up calls accordingly. In turn, this prevents the leads from being distracted. 

Yes, indeed, a higher education CRM offers seamless support for multiple integrations. The software offers an intuitive interface that seamlessly integrates with various third-party applications.


Numerous third-party vendors, including IVR for calling, Zapier for automation, and bulk SMS services, can be easily integrated into the CRM platform. Additionally, integrating a payment gateway simplifies and hastens the enrollment process, making it more convenient for both the institution and prospective students.


Furthermore, apart from third-party vendor integration, you can also integrate your higher education CRM with an ERP system. This integration streamlines the entire operational process, making it much smoother and more manageable. Additionally, you gain the ability to effortlessly oversee post-admission procedures for enrolled students.

A CRM for higher education can provide you with multiple additional benefits that sometimes go unnoticed. A few of these are mentioned below: 


  • Very personalised communication: students love when they feel important, and CRM can help here by personalising your communication by segmenting data to, target messages accordingly. 
  • Improving student journey: CRM can improve the overall student journey by being available to solve their queries at all times. 
  • Managing events: Managing vast events can be tedious. CRM can help in centralising activities across various departments thereby organising the process. 
  • Helps in alumni relation-building: some communication sent at the key times of the year will provide a sense of belongingness to the alumni and it may help in word of mouth.