Digitising Admissions,
One Institute at a Time

About ExtraaEdge

In 2016, our co-founders Abhishek Ballabh & Sushil Mundada, in the humble abode of Abhishek’s bachelor pad, set out to bring innovation into the world of admissions. Today, with a crew of 80 + members, we are a group of smart, highly motivated people whose main goal is to help your admissions teams win! A product-based SaaS startup, we created our admissions and marketing automation CRM Software to help the education industry increase, manage & predict their admissions.

Trusted by 300+ Education Institutes Across the Globe

Compare Camp - Great User Experience Award

Compare Camp - Rising Star of 2019 Award

Software Suggest - Trending software

Software Suggest - Best Value Software

Crozdesk - Trusted Vendor

Crozdesk - Quality Choice

FinancesOnline - Rising Star

FinanceOnline - Premium Usability

Our Maksad

Our Maksad or core purpose is to bring the power of technology to education thereby making the processes and outcomes better.

Our Lakshaya

Our Lakshaya or vision is to become the globally preferred Education Marketing Technology to increase admissions and optimise marketing spend. ExtraaEdge will be a verb synonymous with education marketing technology.

Our Story


This is where it all started

  • Company’s inception in Pune at Abhishek’s bachelor pad.
  • Achieved the milestone of 50 customers.
  • Expanded with office locations in Bangalore, Delhi, and Mumbai.
  • Featured by VC Circle as a top 3 emerging SaaS company in India.

We raised our 1st round of institutional money.

  • We raised our 1st round of institutional money from Ritesh Dwivedy, Adit Damle & technology entrepreneurs & professionals from Google, Snapchat, Capillary & Microsoft.

Hit our 1st century of customers!

  • We hit our 1st century of customers.
  • We integrated with over 20 partners in the education industry.
  • We launched 3 new products.
  • We onboarded users across 250+ cities from category leaders in university coaching, test preparation, vocational, overseas & others.

We raised $1 million in the pre-series A funding round.

  • We opened new office locations in Chandigarh, Chennai & Jaipur.
  • We moved our office HQ to a new location
  • We hired our 1st Marketing Team & HR.
  • We raised our 2nd round of VC investment with TiE Pune Angels & Ravi Nigam as a part of the Board of Directors.

We raised our 2nd round of VC investment.

  • We hit 200+ customers.
  • We raised $1 million in the pre-series A funding round.

Ended our financial year at $1 Million ARR.

  • We hit 300+ customers.
  • Our team grew from 30 – 62 members.
  • Established our purpose, values, culture.
  • Ended our financial year at $1 Million ARR.

Making Admissions Better Since 2016

For education institutions around the world, ExtraaEdge is helping bring innovation to your admissions processes.

Our Products

Powerful admission platform for teams who love simplicity.

Education CRM

Education CRM software to help you get deeper insights into prospects journey, automate the tasks you hate and close more admissions faster

Chatbot & Live Chat

Chatbot & conversation software to help you not miss on enquiries, respond faster & be available 24*7 to address prospect queries.

Application Management System

Applicant management software to help you fill more application forms, with an integrated payment gateway, built for your smartphone prospects with built-in communication automation.

WhatsApp Bot

Use the power of WhatsApp to communicate with prospects. Send bulk messages or have one-on-one communication based on different lead stages.

Mobile CRM

Mobile CRM software to enable work from home counsellors, record & manage outbound calling, never miss any follow-ups & close communications faster via WhatsApp.