Take data-driven decisions on increasing admissions, counselor & channel performance

Actionable insights on admission status, filled applications, and walk-in efficiency. You can optimise your cost of acquisition by knowing which channels work best. Equip your admissions head with analytics to increase conversions.  

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Help counseling teams to overachieve the targets

Through our CRM you can now analyse the core performance metrics of call efficiency, follow-up discipline, intake closure, and application closures on a real-time basis. Keeping these metrics in mind, you will be able to empower your key admission team members with the proper training, coaching, and course correction. 

Top Features: 

  • Reporting dashboard to self analyse the average call duration of the best performing counselor and hence set a benchmark
  • My follow-up section to strategise around follow-ups being missed 
  • Application completion percentage to target the right audience and push for application completion 
  • Lead score to prioritise leads on various significant aspects and work on them aggressively to take it to closure 
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Optimise Channels of prospects & identify hot leads

A direct view of marketing spent through our 150+ customised reports that allow you to measure and analyse performance across all your marketing channels. With the help of these metrics you can identify channel inefficiencies and correct them in time.

Top Features: 

  • A single-view dashboard to have an overview of overall marketing efforts
  • Ad channel performance to measure ROI across paid channels
  • Publisher panel to analyze the attribution of leads between different publisher 
  • ROI dashboard to compare the conversion rates within the third-party channels 
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Identify high-performing courses & programs

Using our thorough reporting dashboard, take seat intake calls and keep track of intake volumes for all of your programs. This will also allow you to find opportunities to launch new programs based on the skill requirements of the new generation.

Top Features:

  • Program-based enrolment reports to analyse the trending programs 
  • Auto-updated database in CRM to rechurn the lost leads and identify the courses they were looking for 
  • Bulk email and SMS through CRM to run a most preferred course/program survey on all your leads 
  • 150+ customised student performance reports to keep track of top-performing program 
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The golden ratio of return on admissions

Our ExtraaEdge insights can help you achieve a healthy balance between admission revenue and marketing spending. It’s all about money spent on marketing and revenue collected from fees. The management should always be on top of this ratio and make sure it’s healthier every time. 

Top Features 

  • Comparative analysis report of your marketing spend vs revenue generated 
  • Mobile app to access daily, weekly and monthly reports directly to your email inbox.
  • Year-on-year analysis, regional analysis, and also improve the quality of your intake 
  • Admin Access to measure counselor performance and closures 
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Why Institutes use ExtraaEdge?


Do what a web CRM does with our mobile-friendly CRM app. Auto capture leads through incoming calls

Customizable CRM

Customize the CRM according to your convenience, admission process and ease of visualization.

More Integrations

Integration with over 20+ publishers & marketing channels such as Shiksha, CollegeDunia, CollegeDekho & many more


Our Customers  us

ExtraaEdge Stood out because the product is for the education sector. flexible & customizable that met all of our admission process requirements. An extremely competent staff, Excellent support and fantastic turnaround time is what makes ExtraaEdge unique

Nahid Afshan - Head of Marketing, BITS Pilani, Dubai

The best thing about ExtraaEdge is its openness to customisation. They listen to customers and are readily available. Their robust analytics have no competition. 

Srinivas Shinde - Chief Marketing Officer, Dayananda Sagar University

When it comes to reaching out to students, ExtraaEdge CRM saves a lot of our efforts. All the analytics & reports were readily available. We went ahead with ExtraaEdge because of their awesome support team who handled our complex requirements quite easily.

Prachi Hajela - Manager India & South Asia, Manchester Metropolitan University

Ready To Move to a Modern Admission Marketing Solution?

Know how you can scale your admission process & achieve your targets. Book a 45 minute free demo.

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CRM Build for Different Teams in an Education Institution

For On Field Agents

Execute and collaborate the tasks effectively through powerful on field automation software

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For Counselors

Double your counselors efficiency through student journey tracker, timely reminders and multiple channel communication

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