An education CRM is a software built specifically to digitise admissions of different education segments such as university, study abroad, ed-tech, and all others. It focuses on the complex admission process for the education industry and automatically captures, integrates, manages, and nurtures leads to scale the admissions. It can help any educational institute solve the challenges faced by the admission teams to meet their admission targets.
The Education CRM helps to maintain every detail about a prospective student, such as their personal details, demographics, region, course/program that they are applying for, the source of the lead, and what stage the lead is in. This information helps the admission team nurture the prospective student further through multiple communication channels such as SMS, email, calls, video, and even WhatsApp.
This communication track can also be found in the CRM, which helps the team to know the current status of the lead and what past communications have happened between them. This data helps the team to further help the prospect towards closure. Apart from communication and data management, you can also measure the performance of different campaigns that you run during the admission process, the performance of your team, ad channels, and 3rd party vendors/publishers.
To wrap it up, an Education CRM will help you seamlessly manage your entire admission activity, leading to increased conversions.