Best Education CRM to Scale Your Admissions by 2X

An Education CRM built specifically for top education brands to digitise their enrolment process end-to-end to integrate, manage, nurture and convert the maximum number of leads.


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Integrate all your lead channels

Tracking the leads through multiple excel sheets can be hard. With an education CRM, you can bring all of your leads from different marketing and third-party vendor channels into one single centralized system. This helps you to increase the productivity of the team, decrease the response time and avoid lead leakages.

Top features

  • IVR integration for a seamless calling experience
  • Form integration to capture all lead details in the system
  • Publisher integration to have access to all publisher leads in the CRM
  • Integration of Ad channels to capture sources & assign leads based on different parameters
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Keep prospects engaged via multi-channel communication

Communication is key. With our streamlined in-built communication channels such as call, SMS, email, video, and WhatsApp, our education CRM makes it easy to reach out to prospects at the right time and nurture them to closure.

Top features

  • Marketing Automation to fast-track lead nurturing
  • Inbuilt ‘Click-to-Call’ to reduce response time and avoid errors
  • WhatsApp & SMS communication from the CRM to improve the engagement rate
  • Inbuilt Video Call App to give a personalised experience to the prospects
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Prioritise leads based on their lead score

Our lead score uses leading indicators such as communication channels, follow-ups done & missed, comments, lead changes, calls outgoing & incoming, and sentiment of comments to calculate conversion probability.

Top features

  • Filter dynamically on prospects likely to convert
  • Score dashboard across leads with sentiments
  • Take recommended next steps such as email, SMS, WhatsApp, etc
  • Notifications to prioritise recommended actions
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Inbuilt reports dashboard to analyse results

It is important to measure the outcomes of your admission and marketing efforts to put your money at the right channel.

We have over 150+ reports in our education CRM that allows you to measure and analyse performance across your multiple centres, franchise, teams and marketing channels. Measure marketing ROI, track conversion funnel and counselor performance in real-time with our customized reporting dashboards.

Top features

  • A single view dashboard to have an overview of your overall marketing efforts
  • Counselor performance dashboard to measure team performance
  • Ad channel performance to measure ROI across paid channels
  • Publisher panel to analyze the attribution of leads between different publishers
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Additional features include

  • Email Automation

    Automate your lead nurturing process with drip and trigger-based email campaigns.

  • Call Recording

    Analyse your counselors’ calls to better train them for future prospects.

  • Lead Verification

    Verify bulk leads easily through OTP.

  • Inbuilt WhatsApp Communication

    Send personalised communication to prospects with our inbuilt Whatsapp in the CRM.

  • 150+ Data-Driven Reports

    Analyse your admission and marketing efforts via customised reports.

  • Advanced Email Editor

    Easily create emails within minutes with our drag and drop email editor.

  • Payment Integration

    Integrate seamlessly with your payment channels to collect application and other fees.

  • Remarketing

    Create lists in the CRM and run targeted and intent-based campaigns on FB & Google Ads.

  • Rule Engine To Automate Tasks

    Auto-allocate leads, update status based on action, run triggered-based campaigns and more.

Our Customers us

ExtraaEdge stood out because the product is for the education sector. Flexible & customizable that met all of our admission process requirements. An extremely competent staff, excellent support and fantastic turnaround time are what make ExtraaEdge unique.

Nahid Afshan - Head of Marketing, BITS Pilani, Dubai

The best thing about ExtraaEdge is its openness to customisation. They listen to customers and are readily available. Their robust analytics have no competition. 

Srinivas Shinde - Chief Marketing Officer, Dayananda Sagar University

When it comes to reaching out to students, ExtraaEdge CRM saves a lot of our efforts. All the analytics & reports were readily available. We went ahead with ExtraaEdge because of their awesome support team who handled our complex requirements quite easily.

Prachi Hajela - Manager India & South Asia, Manchester Metropolitan University

People trust ExtraaEdge to streamline their admission process.

An Education CRM that takes care of
everything for you

Lead Management System

Manage all your admissions activities at one place

Marketing Automation

Increase your productivity with Marketing Automation

Mobile CRM

Be remote-ready and access your prospects and CRM anytime, anywhere

WhatsaApp API & Chat

Use the power of WhatsApp to communicate with prospects

Payment Integration

Integrate with your payment technology & collect fees seamlessly

Publisher Panel

Measure your publisher performance & Return on Ad Spent via publisher panel

Video Counselling

Make walkins happen via 1-to-1 video counselling


Integrate ExtraaEdge CRM with the apps you love to run admission & student management

Ready To Move to a Modern Admission & Marketing Solution?

Powerful CRM & Marketing automation software that helps your admission teams increase, manage and predict their admissions.

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An Education CRM is a specialized software designed to empower admission teams in educational institutions, enhancing their capabilities to drive optimal admission outcomes. Tailored to meet the unique needs of educational institutes, this CRM system is a game-changer for counsellors, streamlining lead management, tracking, and nurturing processes to boost overall efficiency and admission numbers.


A cutting-edge education CRM seamlessly integrates with various lead sources, such as Google/Facebook ads, publisher channels, websites, and platforms like Sulekha and Just Dial. By consolidating leads from diverse channels, the system eliminates the risk of lead leakage and manual errors, ensuring a comprehensive and error-free lead management process.


One of the standout features of an ideal education CRM is its ability to meticulously track the journey of each lead, from the initial inquiry to enrollment. This comprehensive approach provides admissions teams with a dynamic dashboard complete with lead scores and real-time status updates for every lead. Armed with this valuable information, teams can strategically nurture leads, maximizing the chances of successful enrollments.


An education CRM is a powerful ally for educational institutions, revolutionizing the admission process and enabling them to stay ahead in a competitive landscape.

An education CRM serves as a dynamic catalyst, significantly amplifying the effectiveness of your admissions team. The system redefines lead management and streamlines the entire admissions process.

Notably, an exemplary education CRM like ExtraaEdge goes beyond conventional solutions, allowing you to wield unparalleled control over your admissions operations, all from a single-window platform.


Gone are the days of tedious spreadsheet navigation for your counsellors. With the implementation of a robust education CRM, such as ExtraaEdge, the tedious task of lead management becomes a breeze.


All leads are consolidated into a centralized system, providing a holistic view of the admissions pipeline. This not only ensures efficiency but also eliminates the need for counsellors to juggle multiple tools or platforms, enabling them to focus on what they do best: engaging with prospective students.


Your admissions team can navigate the entire admissions process effortlessly, all from a single window. An ideal education CRM simplifies this intricate process, allowing your counsellors to bid farewell to the strain of managing various data sources.


The comprehensive features of ExtraaEdge, for instance, empower your team to seamlessly control and monitor the entire admissions lifecycle, from lead acquisition to successful enrollment.


The benefits of an education CRM extend far beyond mere lead management. It’s a transformative tool that optimizes workflows, enhances efficiency, and ultimately propels your institution towards greater success in the competitive landscape of admissions.

    ExtraaEdge Education CRM stands out as the unparalleled choice for over 350 education institutes, emerging as the indisputable leader in the industry. This CRM has not only earned the unwavering trust of its users but has also solidified its reputation as the go-to solution for educational institutions seeking excellence in admissions management.


    What sets ExtraaEdge apart is its unwavering commitment to staying ahead of the curve. The CRM is not merely a static tool but an evolving solution that adapts to the ever-changing dynamics of admissions. With a dedication to continuous improvement, ExtraaEdge consistently re-designs its system to incorporate the latest industry trends and technological advancements, ensuring that its users are equipped with cutting-edge tools for success.


    One of the key strengths of ExtraaEdge lies in its remarkable flexibility and customization capabilities. The CRM is designed with openness at its core, allowing educational institutes to tailor the system to their unique needs and preferences. This level of adaptability ensures that institutions can seamlessly integrate ExtraaEdge into their existing workflows, making it a truly bespoke solution.


    Moreover, the excellence of ExtraaEdge extends beyond its robust features to encompass exceptional customer support. The team behind ExtraaEdge is dedicated to providing unparalleled assistance, ensuring that users not only have access to a top-tier CRM but also benefit from a responsive and reliable support system.


    ExtraaEdge Education CRM is not just a choice; it’s a strategic investment for educational institutes looking to excel in admissions management. 

    Opting for an Education CRM over a generic sales CRM is a strategic decision that brings an abundance of tailored benefits to the forefront. While generic sales CRMs may serve a variety of industries, an Education CRM is purpose-built to cater specifically to the needs of educational institutions, introducing a host of advantages that resonate with the intricate admissions workflow.


    The term “education” in an Education CRM is more than just a label; it signifies a deep understanding of the unique challenges and intricacies involved in the admissions process. Unlike generic sales CRMs, an Education CRM like ExtraaEdge is finely tuned to address the multifaceted aspects of student recruitment, from initial inquiry to enrollment.


    One of the standout benefits lies in the specialized features that an Education CRM offers. These features are meticulously crafted to streamline lead management, student engagement, and enrollment tracking within the context of an educational setting. Whether it’s integrating with diverse lead sources, managing communication with prospective students, or monitoring the entire admissions journey, an Education CRM is specifically built for these tasks.


    Furthermore, an Education CRM recognizes the significance of analytics and reporting specific to the education sector. It provides insightful metrics and reports tailored to the admissions workflow, empowering institutions to make data-driven decisions. This level of granularity and relevance is often missing in generic sales CRMs, where the focus may be on more generalized business processes.


    Choosing an Education CRM is not just about adopting a specialized tool; it’s about embracing a solution that resonates with the unique rhythm of educational institutions. 

    Investing in an education CRM is undoubtedly worthy, given the substantial return on investment (ROI) it delivers. The benefits of adopting an education CRM extend far beyond its initial acquisition cost, offering a fraction of the investment compared to the remarkable value it brings to educational institutions.


    The true worth of an education CRM lies in its transformative impact on the admissions workflow. By centralizing lead management, streamlining communication, and providing valuable insights into the entire admissions journey, it significantly enhance the efficiency and effectiveness of the admissions team. This optimization translates into time savings and directly contributes to increased enrollment numbers.


    Moreover, the streamlined and automated processes facilitated by an education CRM minimize the likelihood of errors and lead leakage, ensuring that every potential student is diligently attended to. This attention to detail and accuracy directly contributes to a positive reputation for the institution, fostering trust among prospective students and their families.


    The worth of an education CRM goes beyond the monetary investment. It’s an investment in efficiency, reputation, and sustained growth, making it a crucial tool for educational institutions committed to achieving excellence in admissions management.

    Selecting the ideal education CRM for your institute can be a challenging task, given the multitude of options available. To ensure that you make the right choice, consider the following criteria:


    1. Education-Specific Focus: Opt for a CRM designed specifically for educational institutions, ensuring it aligns seamlessly with your unique requirements.
    2. Customizability: Look for a CRM that offers customization to adapt to your distinct admissions processes and organizational needs, providing a tailored solution.
    3. Transparent Pricing: Avoid unexpected costs by choosing an education CRM with transparent pricing, ensuring there are no hidden charges that could impact your budget.
    4. Mobile Accessibility: In today’s dynamic environment, select a CRM that is mobile-enabled, enabling your teams to collaborate effectively both on and off-site.
    5. Automated Communication: Opt for an education CRM capable of triggering communication based on prospect behavior, such as email opens, clicks, or application form progress, enhancing engagement.
    6. Analytical Reporting: Choose a CRM that provides actionable reports, facilitating data-driven decision-making. This not only boosts your team’s productivity but also contributes to improved admission outcomes.

    By prioritizing these aspects, you can confidently select an education CRM that aligns with your institute’s unique requirements, ensuring efficiency, transparency, and successful admissions processes.

    Yes, opting for an Education CRM with integrated marketing automation is often considered more beneficial for educational institutes. This comprehensive solution not only facilitates seamless management of student data but also empowers institutions with automated marketing functionalities.


    ExtraaEdge, as an example, combines the benefits of a robust CRM with advanced marketing automation tools, enabling institutes to streamline processes, enhance communication strategies, and ultimately achieve more effective and targeted admissions and marketing outcomes.


    The integrated features provide a holistic solution tailored to the specific needs of educational institutions, ensuring a more efficient and strategic approach to student recruitment.

    Education CRMs are not exclusive to big universities; they offer significant benefits for smaller educational institutions, stand-alone colleges, and training centres. These systems streamline the admissions process by automating tasks like application tracking and document submission, providing efficiency regardless of institution size.


    Communication is enhanced through automated features, facilitating better relationships with potential students and their parents. The centralized data management, analytics, and reporting capabilities ensure that even smaller institutions can make informed decisions based on key metrics.


    An education CRM levels the playing field, allowing institutions of all sizes to manage their admissions process and efficiently enhance overall growth.