Track student journey, get timely follow-up reminders and multi-channel communications 

Increase your counselors efficiency by mapping the entire student journey, followed by timely follow-ups through multiple communication channels. 

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Timely Follow ups for a better conversion rate

Through our education CRM, counselors can set reminders and follow-ups for prospective students so they do not miss out on timely conversations. Timely communication and follow-ups always result in better admission rates.

Top Features: 

  • Automatic reminder notification to stay on top of your follow-up list
  • Push notifications through the mobile app to reach out to prospects anytime anywhere
  • Application completion percentage to target the right audience and push for application completion 
  • Student journey mapper to track the student’s journey and communicate their touchpoints through multiple channels
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Multichannel communication for strong prospect engagement

Multichannel communication is very effective in nurturing and converting prospects. Through ExtraaEdge CRM, you can engage with a potential student via phone, email, chat, text, and even virtual meetings. 

Top Features: 

  • Inbuilt ‘Click-to-Call’ to reduce response time and avoid errors
  • Bulk SMS and emails communication from the CRM to improve the engagement rate
  • Inbuilt Video Call App to give a personalised experience to the prospects
  • Send personalised communication to prospects with our inbuilt Whatsapp in the CRM
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Easy lead prioritization through the lead score

Counselors can calculate conversion probability by using our lead score, which uses leading indicators such as communication channels, follow-ups done and missed, comments, lead changes, call outgoing and incoming, and the sentiment of comments to calculate conversion probability.

Top Features

  • Filter dynamically on prospects likely to convert to drip target your audience 
  • Score dashboard across leads with sentiments to know the exact lead status 
  • Take recommended next steps such as email, SMS, WhatsApp, etc
  • Automatic notifications to prioritise recommended actions
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Inbuilt reports dashboard for self-analysis and strategic planning

Counselors can measure and analyse their performance through our 50+ customised reports. They can also measure marketing ROI and track conversion funnels in real time with ExtraaEdge’s customised reporting dashboards.

Top Features

  • A single-view dashboard to have an overview of your overall individual performances
  • Ad channel performance to measure ROI across paid channels and strategies further 
  • Publisher panel to analyse the attribution of leads between different publishers
  • Call recordings to analyse calls to improvise their pitch for future prospects 
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Why Institutes use ExtraaEdge?


Do what a web CRM does with our mobile-friendly CRM app. Auto-capture leads through incoming calls.

Customizable CRM

Customize the CRM according to your convenience, admission process and ease of visualization.

More Integrations

Integration with over 20+ publishers & marketing channels such as Shiksha, CollegeDunia, CollegeDekho & many more.

Our Customers  us

ExtraaEdge Stood out because the product is for the education sector. flexible & customizable that met all of our admission process requirements. An extremely competent staff, Excellent support and fantastic turnaround time is what makes ExtraaEdge unique

Nahid Afshan - Head of Marketing, BITS Pilani, Dubai

The best thing about ExtraaEdge is its openness to customisation. They listen to customers and are readily available. Their robust analytics have no competition. 

Srinivas Shinde - Chief Marketing Officer, Dayananda Sagar University

When it comes to reaching out to students, ExtraaEdge CRM saves a lot of our efforts. All the analytics & reports were readily available. We went ahead with ExtraaEdge because of their awesome support team who handled our complex requirements quite easily.

Prachi Hajela - Manager India & South Asia, Manchester Metropolitan University

Ready To Move to a Modern Admission Marketing Solution?

Know how you can scale your admission process & achieve your targets. Book a 45 minute free demo.

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CRM Build for Different Teams in an Education Institution

For On Field Agents

Execute and collaborate the tasks effectively through powerful on field automation software

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For Management

Take data driven decisions through actionable insights on every aspect of admissions

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