Experiencing exhaustion from the education fair’s commotion? However, the hustle is not over yet.
You must have worked hard to make a strong presence at the fair but the real hustle starts after the event. Attending the event and displaying your university’s gorgeous booth are not your only goals. Instead, investing in and attending an event should ensure you build strong relationships with your potential students and keep your university/school top of mind as students make their admission decisions.
In order to make sure that the fair is successful and leaves a lasting impression on your leads, post-event engagement is a crucial step in the event planning process. You can establish yourself as the ideal university among potential students only with a well-planned post-event engagement strategy. And we are precisely here to assist you with this.
This piece consists of the top 5 ready-to-implement post-event practices that can help you achieve your desired results.
You must have met multiple prospective students at the event, including your leads, sponsors, and some powerful people in the education industry. Managing their information right will help you increase enrollments, foster partnerships, and allocate resources effectively.
There are multiple ways to manage your lead influx:
All these ways seem a little overwhelming when performed manually. How about cutting your manual effort via automation? This can be done with the aid of an effective education CRM, where you can enter all of your leads onto a single platform.
Leads can be managed via CRM in two major ways:
After gathering all of your leads and their associated data, you must distribute the leads to your counselors. Assigning the leads to the counselors builds credibility and ensures that every lead has been worked on.
You can either assign the leads in an evergreen way:
Adding a column to your excel sheet with a drop-down menu of counselor names and manually assigning each lead. Post-allocation, each counselor will be working on their individual leads by sending various communications. Additionally, each counselor will manually monitor and update the lead’s status.
Or you can assign leads smartly while using the rule engine automation provided within the education-specific CRM to automate lead allocation and auto-update the lead status.
Auto lead allocation can be done by setting criteria. A few of them are provided below:
An effective first step towards a higher ROI is to get in touch with your leads before your competitors do. There are a variety of methods to follow up on leads, including
To turn leads into students, you must promptly and consistently follow up with them. Talking of consistency and promptness reminds us of CRM. A powerful CRM can help you cultivate leads quickly and guarantee prompt follow-ups.
A CRM provides the following communication channels:
Apart from increasing your conversion ratio, timely follow-up can help you better understand the impact and value of the event, gather valuable feedback and insights, and build relationships with potential partners and sponsors to explore opportunities for collaboration.
The return on investment (ROI) can be used to determine if spending money to attend an educational event was a wise choice. Here are some steps you can follow to calculate the ROI of an education event:
Measuring the ROI of the fair is vital, as it enables you to ascertain the fair’s financial and non-financial value and decide if the investment was worthwhile. It also helps in evaluating which activities were most effective in assisting you in reaching your goals and allocating resources accordingly.
Event evaluation is crucial because it enables you to assess the success of the event you attended and identify potential improvement areas. Event evaluation also enables you to identify your best practices and winning strategies for upcoming occasions.
There are numerous ways to evaluate; a few significant ones are highlighted below:
You now know all the major tasks that need to be taken care of after the event. Since managing and allocating the influx of leads will have an immediate impact on your conversion cycle, it should be your top priority task. Consistent follow-ups after lead allocation will unquestionably help you increase your conversion rate.
Your conversion cycle may not be directly impacted by the ROI calculation and overall event evaluation, but they unquestionably have a significant impact on future event planning. As you can identify your best practices and potential improvement areas with the help of past event evaluations. Also, taking into consideration the challenges and lessons of your past experiences will help you set a clear goal and objective for your future endeavours.