Best Education CRM to Scale Your Admissions by 2X

An Education CRM built specifically for top education brands to digitise their enrolment process end-to-end to integrate, manage, nurture and convert the maximum number of leads.


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Integrate all your lead channels

Tracking the leads through multiple excel sheets can be hard. With an education CRM, you can bring all of your leads from different marketing and third-party vendor channels into one single centralized system. This helps you to increase the productivity of the team, decrease the response time and avoid lead leakages.

Top features

  • IVR integration for a seamless calling experience
  • Form integration to capture all lead details in the system
  • Publisher integration to have access to all publisher leads in the CRM
  • Integration of Ad channels to capture sources & assign leads based on different parameters
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Keep prospects engaged via multi-channel communication

Communication is key. With our streamlined in-built communication channels such as call, SMS, email, video, and WhatsApp, our education CRM makes it easy to reach out to prospects at the right time and nurture them to closure.

Top features

  • Marketing Automation to fast-track lead nurturing
  • Inbuilt ‘Click-to-Call’ to reduce response time and avoid errors
  • WhatsApp & SMS communication from the CRM to improve the engagement rate
  • Inbuilt Video Call App to give a personalised experience to the prospects
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Prioritise leads based on their lead score

Our lead score uses leading indicators such as communication channels, follow-ups done & missed, comments, lead changes, calls outgoing & incoming, and sentiment of comments to calculate conversion probability.

Top features

  • Filter dynamically on prospects likely to convert
  • Score dashboard across leads with sentiments
  • Take recommended next steps such as email, SMS, WhatsApp, etc
  • Notifications to prioritise recommended actions
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Inbuilt reports dashboard to analyse results

It is important to measure the outcomes of your admission and marketing efforts to put your money at the right channel.

We have over 150+ reports in our education CRM that allows you to measure and analyse performance across your multiple centres, franchise, teams and marketing channels. Measure marketing ROI, track conversion funnel and counselor performance in real-time with our customized reporting dashboards.

Top features

  • A single view dashboard to have an overview of your overall marketing efforts
  • Counselor performance dashboard to measure team performance
  • Ad channel performance to measure ROI across paid channels
  • Publisher panel to analyze the attribution of leads between different publishers
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Additional features include

  • Email Automation

    Automate your lead nurturing process with drip and trigger-based email campaigns.

  • Call Recording

    Analyse your counselors’ calls to better train them for future prospects.

  • Lead Verification

    Verify bulk leads easily through OTP.

  • Inbuilt WhatsApp Communication

    Send personalised communication to prospects with our inbuilt Whatsapp in the CRM.

  • 150+ Data-Driven Reports

    Analyse your admission and marketing efforts via customised reports.

  • Advanced Email Editor

    Easily create emails within minutes with our drag and drop email editor.

  • Payment Integration

    Integrate seamlessly with your payment channels to collect application and other fees.

  • Remarketing

    Create lists in the CRM and run targeted and intent-based campaigns on FB & Google Ads.

  • Rule Engine To Automate Tasks

    Auto-allocate leads, update status based on action, run triggered-based campaigns and more.

Our Customers us

ExtraaEdge stood out because the product is for the education sector. Flexible & customizable that met all of our admission process requirements. An extremely competent staff, excellent support and fantastic turnaround time are what make ExtraaEdge unique.

Nahid Afshan - Head of Marketing, BITS Pilani, Dubai

The best thing about ExtraaEdge is its openness to customisation. They listen to customers and are readily available. Their robust analytics have no competition. 

Srinivas Shinde - Chief Marketing Officer, Dayananda Sagar University

When it comes to reaching out to students, ExtraaEdge CRM saves a lot of our efforts. All the analytics & reports were readily available. We went ahead with ExtraaEdge because of their awesome support team who handled our complex requirements quite easily.

Prachi Hajela - Manager India & South Asia, Manchester Metropolitan University

People trust ExtraaEdge to streamline their admission process.

An Education CRM that takes care of
everything for you

Lead Management System

Manage all your admissions activities at one place

Marketing Automation

Increase your productivity with Marketing Automation

Mobile CRM

Be remote-ready and access your prospects and CRM anytime, anywhere

WhatsaApp API & Chat

Use the power of WhatsApp to communicate with prospects

Payment Integration

Integrate with your payment technology & collect fees seamlessly

Publisher Panel

Measure your publisher performance & Return on Ad Spent via publisher panel

Video Counselling

Make walkins happen via 1-to-1 video counselling


Integrate ExtraaEdge CRM with the apps you love to run admission & student management

Ready To Move to a Modern Admission & Marketing Solution?

Powerful CRM & Marketing automation software that helps your admission teams increase, manage and predict their admissions.

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An education CRM is a custom-built solution designed to manage, nurture, and track leads in a single window. This system is capable of catering to every segment of education institutes, like universities, schools, coaching, vocational, and overseas.

It helps the admissions team communicate with the students through different channels, like SMS, email, phone, video, or WhatsApp and encourages them to apply.

This communication track can also be found in the CRM, which helps the team to know the current status of the lead and what past communications have happened between them. This data helps the team to further help the prospect towards closure.

Apart from communication and data management, you can also measure the performance of different campaigns that you run during the admission process, the performance of your counsellors, ad channels, and 3rd party vendors/publishers.

The advantages of an education CRM stand apart from CRMs designed for other industries. An education CRM provides unique features customized to meet the specific admission needs of educational institutions.

Here are some of the significant advantages offered by an education CRM:

  • Seamless Lead Integration:An education CRM allows you to effortlessly integrate all your lead channels, including Google Ads, Facebook Ads, Twitter, LinkedIn, and various third-party vendors and publishers like Shiksha, Collegedekho, and Collegedunia. This ensures a centralised platform for managing and tracking leads from multiple sources.
  • Automated Communication: The education CRM enables you to automate communication with prospects and leads at every stage of your admissions process. Through bulk SMS, email, and the built-in 2-way WhatsApp, you can set up automated workflows to deliver personalised messages, keeping prospects engaged and informed.
  • Video Counselling: With the built-in video counselling feature of the education CRM, you can conduct one-on-one video calls with prospects and leads. This enhances the counselling experience by allowing for face-to-face interactions and fostering better connections with potential students.
  • Follow-up Reminders: The CRM allows you to set follow-ups and receive notification reminders for your next actions. This feature ensures that your counsellors stay on top of your prospect interactions and take timely steps to move them closer to the admission stage.
  • Advanced Email Template Builder: Utilise the in-built email editor of the education CRM to quickly create visually appealing and engaging email templates. These templates can be customised according to your institution’s branding, enabling you to deliver impactful emails that generate higher click-through rates.
  • Customisable Reporting Dashboard: The education CRM provides access to over 150 customisable reports, allowing you to track significant metrics such as lead count by source, lead status funnel, and counsellor performance.

    With so many CRMs available, deciding which one to use for your organisation can be difficult. Each institution has its own admissions and marketing processes that not every CRM can handle.

    To ensure you’re getting the right education CRM, make sure they check all of the boxes on the list below:

    • The CRM is education-specific, which means it is built specifically to cater to educational institutions.
    • It should be customisable according to your admissions process and needs.
    • There should not be any hidden charges.
    • It should be mobile-enabled for your teams to work from anywhere, on and off the field.
    • It should be able to trigger communication-based on prospect behaviour such as email opens, clicks, or if they are stuck in the application form process.
    • It should be able to generate actionable reports to help make data-driven decisions and increase the productivity of your team, leading to increased admissions.

    No, this has been a myth that has been going on for a long time. An education CRM is a great investment when you consider the value of conversions and admissions tasks that a counsellor can complete. Furthermore, with the rise of the digital era, an education CRM is a must-have for all educational institutions seeking a competitive advantage.

    Typically, the core communication of any education CRM should always be WhatsApp. WhatsApp has 340 million users in India, which makes it the most preferred marketing medium today. Interestingly, WhatsApp has the highest open rates too when compared to emails. Around 70% of students prefer WhatsApp messages to calls or emails.

    Your students are using WhatsApp, and hence your admissions team should also leverage it for faster conversion rates. Below are the reasons why it is important to use WhatsApp automation to convert students at lightning speed.

    • Personalized, template-based 1:1 conversations for prompt responses.
    • Bulk messaging to prospective students for a better response rate.
    • Design rule-based automation for WhatsApp drip campaigns.
    • Send admissions collateral via attachments for effective engagement.
    • Access WhatsApp with a single click from the CRM for ease of usability.
    • Access Student Chat history inside the CRM for quality checks.

    WhatsApp is an add-on to ExtraaEdge CRM and should definitely be leveraged to use the combined power of CRM & WhatsApp to scale your admissions process.