Scale your business online with our powerful Edtech CRM

Integrate your lead channels, create student journeys and automate your nurturing process throughout your admission funnel.
Focus on scaling conversions and let the CRM do the rest for you.

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Bring all your leads into a single platform

Integrate your online lead channels and partners such as Google Ads, FB, Instagram, Linkedin, and 3rd party vendors seamlessly with our Edtech CRM. With no lead leakage you can make sure that your team focuses more on conversions than any other manual tasks.

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Automate lead allocation to your team

Manual allocation of leads takes time which leads to missing out on opportunities. With a customised rule engine you can make sure you assign leads to your team based on different parameters such as location, source, course, language and any rule that you want to assign.

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Move leads down the funnel with marketing automation

Communication is key for any prospective student to convert. Create a visual student journey to communicate important messages and deadlines at multiple touchpoints in the admissions process.

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Inbuilt payment module to collect fees

You can make use of the inbuilt payment gateway or integrate with your existing one to collect fees from students online.

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Get access to over 150+ admissions & marketing reports

Measure the performance of your different ad campaigns, your email campaigns, call reports, team performance and much more with our customized dashboards.

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Additional features include

  • Email Automation

    Automate your lead nurturing process with drip and trigger-based email campaigns.

  • Call Recording

    Analyse your counselors’ calls to better train them for future prospects.

  • Lead Verification

    Verify bulk leads easily through OTP.

  • Inbuilt WhatsApp Communication

    Send personalised communication to prospects with our inbuilt Whatsapp in the CRM.

  • 150+ Data-Driven Reports

    Analyse your admission and marketing efforts via customised reports.

  • Advanced Email Editor

    Easily create emails within minutes with our drag and drop email editor.

  • Payment Integration

    Integrate seamlessly with your payment channels to collect application and other fees.

  • Remarketing

    Create lists in the CRM and run targeted and intent-based campaigns on FB & Google Ads.

  • Rule Engine To Automate Tasks

    Auto allocate leads, update status based on action, run triggered-based campaigns and more.

Our Customers us

ExtraaEdge stood out because the product is for the education sector. Flexible & customizable that met all of our admission process requirements. An extremely competent staff, excellent support and fantastic turnaround time are what make ExtraaEdge unique.

Nahid Afshan - Head of Marketing, BITS Pilani, Dubai

ExtraaEdge is the ultimate link & bridge that connects universities with the admission automation world. Would highly recommend it to new age Universities who are looking for powerful CRM & Marketing Automation software combined with delightful & excellent customer success. The product’s core is its simplicity which helps for super fast adoption amongst the admission teams.

Sneh Savani - Director, P P Savani University

When it comes to reaching out to students, ExtraaEdge CRM saves a lot of our efforts. All the analytics & reports were readily available. We went ahead with ExtraaEdge because of their awesome support team who handled our complex requirements quite easily.

Prachi Hajela - Manager India & South Asia, Manchester Metropolitan University

People trust us to streamline their admission process.

An EdTech CRM that takes care of
everything for you

Lead Management System

Manage all your admissions activities at one place

Marketing Automation

Increase your productivity with Marketing Automation

Mobile CRM

Be remote ready and access your prospects and CRM from anywhere

Payment Integration

Integrate with your payment technology & collect fees seamlessly

WhatsaApp API & Chat

Use the power of WhatsApp to communicate with prospects

Publisher Panel

Measure your publisher performance & Return on Ad Spent via publisher panel

Video Counselling

Make walkins happen via 1-to-1 video counselling


Integrate ExtraaEdge CRM with the apps you love to run admission & student management

Ready To Move to a Modern Admission & Marketing Solution?

Powerful CRM & Marketing automation software that helps your admission teams increase, manage and predict their admissions.

Book a Demo