Setting the Stage
Here at ExtraaEdge, our customers leverage our hand-tailored CRM, especially designed for educational marketing automation. A counselor has different data points regarding a single lead and if he is an experienced salesperson, he will have a good sense of data, and will make a well-informed decision on what to do next. A human mind is a great pattern-matcher and it quickly adapts to the change in lead’s behavior/emotion, and for this very reason, technology is still struggling to replace customer care with a completely automated solution.
The number of counselors is limited as compared to the ever-growing number of students, and this creates ‘the bottleneck’. It is not always feasible to keep increasing the number of counselors to cater to the demand. Instead, you automate a few steps – greetings, updates, follow-ups, drip-marketing, campaigns, and payments. We’ve taken care of all these automations and freed the counselors to give quality focus on student data points, and make irreplaceable human interaction.
Even though our CRM automates most of the steps for the counselors, they’re still dealing with a plethora of leads to call, giving equal importance to each of them, and making sense of the data points for all the leads. Remember, a human mind is a great pattern-matcher? Unfortunately, it isn’t very good at scaling that capability. This leads to poor recall and an ill-informed decision, hampering the quality of the call with the lead and its conversion.
The best strategy of life is co-existence, just like we humans must co-exist with nature. A counselor’s ability to understand the data may co-exist with the machine’s ability to learn from data. Yes, it was necessary to set the stage before unrolling the main act.