What’s one of the most important things for any educational institution?
The number of enrolled students!
After all, that’s what determines the survival of your institution. But, to get the maximum number of admissions, you need a good admissions strategy in place and for that, you need a good understanding of your potential students’ journey.
Why is it so important to understand the admissions funnel?
Choosing a college or university is one of the most crucial decisions your future students and parents will make. To make this important decision, they do a lot of research. Now, you may not be able to control what they find out about you, but you can and must arrange the communication you have with them strategically.
You can connect with them by speaking their language and sharing the right message at the right time to win over all of these potential students. To do that more effectively, you need an admissions funnel!
‘Admissions Funnel’ – What is it?
An admissions funnel is the depiction of a student’s path from inquiry to conversion.
An enrollment funnel is broadly divided into three stages: top, middle, and bottom. Depending on the level of interest of a student in getting admissions to your institute, you can determine at what stage they are at in your ‘sales cycle’.
The 3 main stages of an admission funnel
Top of the funnel:
At the top of the funnel, your prospective student is just casually looking for institutes but may not be serious about enrollment. As an institute, the top of the funnel leads are a great opportunity to build your admissions pipeline.
Middle of the funnel:
This is the stage where your prospective student has shown genuine interest in your institute. In this stage, it’s important that your admissions counsellors engage with these potential students regularly and nurture them.
Bottom of the funnel:
The bottom of the funnel leads is the most active leads which have a very high chance of a conversion.
Different Channels of Student Enquiry
Your prospective students can come into your ‘sales cycle’ through various channels. Based on these channels your engagement with the prospective student varies.
So your enrollment funnel can differ according to the level of nurturing required. The overall admissions process doesn’t change, but the funnel can have an add-on stage or one step.
How can an education CRM help?
You must have figured out by now that to implement the right admissions strategies to get maximum admissions you can’t use Excel or spreadsheets to keep track of this data.
You’ll most definitely lose out on leads and important follow-ups. The best option for you is to invest in an education CRM!
What will a CRM do? From lead collection to lead management and beyond, an education CRM can help you redesign your admissions funnel. It aids counsellors in determining whether queries are ready to enroll. Admissions teams can use this information to make calls to students that priority and invite them for counselling sessions accordingly! Download this eBook to access various admissions funnel templates you can use in our CRM: Master the Higher Education Admissions Funnel.