It’s 2022, what worked before might not work today, marketing is something that keeps on changing with time & technology evolution. To stay on top of it, you have to change the way you were doing marketing in the past. When it comes to education marketing, the institutes need to explore new ways through which they can reach their prospects using different platforms. They have to come up with a marketing strategy that suits their education institutes need.
We have come up with effective education marketing strategies that work and are giving results in 2020 to many universities and education enterprises. These strategies will help you to create your institutes own brand, reach the right prospects, be heard in the chaos, and most importantly increase enrolments.
Content Content Content
Content has been & is the king, the more engaging and useful content you bring on the table, the more exposure and reach you will gain. Content Marketing costs businesses 62% less compared to other marketing techniques, this stat alone should encourage you to include this approach in your education marketing strategy in 2022.
Education marketing with content as a tool is simple, solves prospect queries, let them know what’s new in your institute, share event details, educational content, etc.
Source: Content Marketing Institute
You have to make sure that your content is audience specific and easily shareable. With shareable content you don’t have to promote your content much, if you have good and informative content it will be shared across by your prospects or current students itself.
Online Tours : See before you believe
Universities receive enquiries from all around the country. Asking your prospective students to travel all across states for a tour won’t be feasible for most of them. Instead of that education institute can make use of online tours.
Online tours would be cost-effective and students can get a peek inside your college life by their own comfort. This marketing strategy can help your education institute to increase brand awareness amongst prospects who cannot be physically present at your campus.
Video Ads & Live Videos : Take advantage of viewing patterns
Since we talked about online tours, let’s take a look at another trend that is growing rapidly, video ads.
According to Cisco, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. This stat alone should urge you to go with video ads on facebook, Instagram or youtube.
Source: Skillshare Facebook
Check out this ad from Skillshare, education institute can do a similar ad, where they explain about courses or testimonials from their students
Most of the young generation prefer video content compared to text and spend more time on their social media. This tells you how effective advertising on social media would be to attract students. This education marketing strategy should be
Source: Neil Patel Blog
Live videos have been trending from a long time now, and with Facebook and technology evolution it isn’t not going anywhere.
Facebook reports that users spend 3x more time watching live videos compared to other forms of content.
Education enterprises have been using live videos to portray their campus life, events, and conferences that happen in their institute.
Another way you can implement live videos is by arranging a session with your Alumni, who talks about how their career in your college, how it was, and how it helped them to be where they are now. There are multiple ways in which you can make use of this marketing strategy in your education institute, you just have to try out different things that work for you.
SEO done right: Oldie but a powerful goodie
Most of the educational institutes tend to deprioritize this viable weapon through which you can stay a step ahead of your competitors.
SEO is nothing but optimizing your website in order to rank higher in Google SERP for your business-related keyword.
Education institutes are going to prioritize their SEO efforts in order to rank higher for terms that are not institute name based. There might be a chance that your prospect students don’t know about the institute. So, they would not be searching with your institute name. Their search query would include course-related terms, like Bachelors in Arts, Bachelors in Engineering, etc. Targetting those keywords should be institutes priority as it would make them stand out in the crowd.
Voice search: Speak to discover
According to Google around 55% teens & 41% of adults use voice search more than once a day.
People around the country have started installing Google home & Amazon Echo at their homes. This makes their life simpler when they can search anything on Google or Alexa with voice assistant instead of typing.
Education institutes could include this strategy in their marketing, as voice search includes keywords which are associated with SEO.
Influencer Marketing: Leverage the thought leaders
Influencers are people who have a large fan following throughout their social media platforms. These channels include Facebook, Instagram, Snapchat, and the latest Tik Tok. Education institutes should reach out to their current students who have a large following to be the face of their establishment.
This can help institutes reach other prospective students throughout the country without spending too much on ads.
Mobile first approach: The final play
Smartphone users worldwide will reach 2.87 billion in 2022. Most of the people from 16-29, spend a lot of their time with their mobile phones. So making your website mobile friendly is of utmost importance.