7 Strategies to Boost Admissions Through Email Marketing?

by Priyalshri Chattar | May 7, 2024 | ExtraaEdge’s Blog

In today’s crazy online world, where everyone is looking out for that 30-second dopamine hit via Instagram, Facebook, Youtube, and TikTok. You might think email is old news. 

But hold on for a second!

Even with all those flashy social apps, email is still super important.

Here’s the deal:

  • Almost everybody (like, 99% of people) checks their email every single day. That’s a lot!
  • This is weird but, some folks check their email up to 20 times a day! That’s like constantly peeking at your phone for updates.
  • Did you know that more than half of people check their email before scrolling through social media? Email is like the VIP of online communication!
  • Especially when it comes to significant information, like admissions or jobs, email is where it’s at. It’s like “the official way” to talk to people.

Now, imagine using this email power for your admissions.

Picture sending out:

Emails that connect with students.
Emails that feel like a friendly chat, not a boring sales pitch.
Emails that help students feel excited about joining your institute.

But how do you harness the power of email to boost your admissions?

Also, read Education Email Marketing in 2024: Do’s and Don’ts 

This blog will help you answer this question with practical strategies. 

7 Email Marketing Strategies for Education Institutes 


Every day, your prospects’ inboxes are flooded with approximately 200 emails. 

Standing out in this sea of messages might seem daunting, but you can effectively grab their attention with some strategic tweaks. 

You need to understand it’s not just about sending emails—it’s about guiding prospective students through the admissions journey. 

So, let’s explore 7 proven strategies to boost your institute’s email marketing efforts.


1. Attention-Grabbing Subject Line

Your student inbox is filled with bland emails full of emojis and cliches, and this is not something you should aim for. You need to be unique in your approach to attract.

Crafting an attention-grabbing subject line is akin to naming a blockbuster movie—it’s your chance to shine and captivate prospective students.

Here’s how to make your subject line irresistible:

  • Pose an Intriguing Question: Engage students by asking thought-provoking questions about their educational journey or aspirations.
  • Harness the Power of Numbers: Incorporate statistics or figures related to academic achievements or program benefits to grab attention instantly.
  • Highlight a Compelling Line: Draw from the most captivating aspect of your institution or program to entice recipients from the start.
  • Sprinkle in Surprising Facts: Infuse your subject line with intriguing facts about your institute or industry to spark curiosity.
  • Utilize Empowering Language: Personalize your subject line with words like “you,” “discover,” and “your future” to make students feel directly addressed and engaged.
  • Test, Refine, Repeat: Experiment with different subject line variations using tools like Omnisend, MailMeteor, or Coschedule to determine what resonates best with your audience.

By implementing these strategies, you can craft subject lines that not only grab attention but also inspire students to explore further, ultimately leading to higher engagement and interest in admissions.

Also, read 9 Drip Marketing Campaigns for Education Institutes in 2024

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2. Narrate, rather than Listing Facts 

Narration, the art of storytelling, works wonders everywhere, including email marketing. 

Rather than simply listing facts about your institute or programs, use storytelling to engage prospective students and create a memorable experience.

You can leverage storytelling in your emails by:

  • Engaging Openings: Begin emails with captivating stories or anecdotes. A strong opening sets the tone for the rest of the email and makes it intriguing for the students.
  • Personalized Narrations: Show how your institute can help students achieve their goals and overcome potential challenges by crafting narratives that resonate with them.
  • Illustrating Benefits: Instead of dryly presenting courses or programs, you can share the success stories of alumni, and showcase unique aspects of your campus.
  • Structuring like a Story: Including a beginning, middle, and end. Build tension or intrigue in the middle section, leading to a call to action at the conclusion.
  • Visual Enhancements: Complement storytelling with visual elements like institute images, videos, or infographics to enhance the narrative and capture attention.

3. Right Email, Right Person, Right Time

Not all prospective students are the same, they have different academic interests, geographical locations, or stages in the admissions process. 

You need to consider the differences and segment your email list accordingly. This allows you to send targeted messages that resonate with each group.

Here are some ways you can do this seamlessly:

  • Segment by Geography: Segment your email list by geographical location to deliver localized information, such as scholarship opportunities, campus events, or regional alumni networks.
  • Highlight Success Stories: Showcase testimonials or success stories from students who share similar backgrounds or academic interests with your target segments.
  • Consider Student Journey: Provide early-stage prospects with general information about your institution, while offering application tips and deadline reminders to those further in the process.
  •  Targeted Financial Aid Information: Segment your email list to deliver targeted messages about scholarships, grants, and financial aid workshops that align with the financial needs of different student groups.
  • Tailored Campus Visit Opportunities: Tailor campus visits to match prospective students’ interests—be it athletics, arts, or academics.

Also Read: Top 5 Bulk Messaging Strategies to Increase Enrollments 

4. Test and Iterate

Analyze the performance of your email campaigns and use insights to refine your approach over time.

You need to experiment with different email elements, such as subject lines, send times, and content formats, to see what resonates best with your prospective students. 

The best ways to test and iterate your email campaigns are:

  • Split Testing Subject Lines: Conduct A/B tests on subject lines to determine which ones generate higher open rates. Experiment with variations in tone, word count, and personalization.
  • Optimize Send Times: Test different send times and days of the week to discover when your target audience is most responsive. Consider time zone differences and students’ typical schedules to maximize engagement.
  • Content Format Experimentation: Explore various content formats, such as plain text versus HTML emails, and multimedia elements to assess which resonates best with the students.
  • Segmentation Effectiveness: Evaluate the performance of segmented email lists to determine if certain segments exhibit higher levels of engagement or conversion.
  • Performance Analysis: Regularly analyze email campaign metrics such as open rates, click-through rates, and conversion rates to identify patterns and trends.

5. Visually Appeal your Prospective Students 

Capture your student’s attention with visually engaging email marketing. You can incorporate images, videos, and attractive layouts. 

Aesthetically pleasing emails are more likely to be read and shared than plain text messages.

Here’s how you can make your emails appealing:


  • High-Quality Visual Content: Utilize high-resolution images and videos that showcase campus life, academic facilities, student activities, and events.
  • Consistent Branding: Maintain consistency in branding elements such as colours, fonts, and logos across all email communications.
  • Mobile Optimization: Design emails with a mobile-first approach to ensure they are visually appealing and easy to navigate on smartphones and tablets. Optimize images and layouts for smaller screens to provide a seamless user experience across devices.
  • Interactive Elements: Incorporate interactive elements such as clickable buttons, sliders, or image galleries. Interactive features can increase engagement metrics like click-through rates.
  • Clear Call-to-Action: Use visually prominent buttons or banners to guide prospective students towards the desired action, whether it’s scheduling a campus visit, registering for an event, or exploring academic programs.

6. Foster Two-Way Communication

Foster two-way communication by inviting prospective students to reply to your emails with questions or feedback. 

Engaging in meaningful conversations helps build rapport and leads to higher conversion rates.

Here are a few ways you can do this:

  • Responsive Support Channels: Offer direct avenues, like dedicated email addresses or live chat, for students to ask questions and receive responses.
  • Interactive Events: Host virtual Q&A sessions or webinars where students can engage directly with representatives and current students, fostering dialogue and addressing concerns.
  • Social Media Interaction: Encourage dialogue on social platforms by prompting questions and actively responding to inquiries and comments, creating an interactive space for engagement.
  • Feedback Integration: Include quick feedback surveys in emails to gather insights and refine communication strategies based on student input, ensuring ongoing improvement and relevance.

7. Follow-Up Effectively 

All your efforts can fizzle out if you allow prospects to slip away after initial contact. A crucial aspect of successful email marketing is crafting a strategic follow-up sequence that nurtures relationships and maintains your institution’s prominence. 

While personalized emails, drip campaigns and timely responses are effective, manual execution can become overwhelming.

Why Automate Email Marketing for Admissions?



Streamlining and automating the email marketing process is essential for education institutes like you, here’s why:

  • Efficiency: Manual processes waste time and risk errors, hindering effective communication and engagement.
  • Consistency: Without automation, maintaining uniform communication becomes difficult, leading to inconsistent messaging and brand perception.
  • Personalization: Manual customization is labour-intensive and inconsistent, resulting in generic content that fails to resonate with prospects.
  • Scalability: Handling email campaigns manually becomes overwhelming as prospect numbers grow, limiting outreach effectiveness.
  • Data-driven Insights: Without automated tracking, gaining actionable insights into prospect behavior becomes challenging, hindering optimization efforts.

As you now know the cons of manual email marketing, you must wonder which tool you should use to automate the above processes. 

While numerous email marketing tools offer campaign scheduling, drip workflows, and basic metrics tracking, a crucial challenge arises: managing data integration and ensuring consistent automation across your counselling team.

Consider this: Most tools lack a dedicated rule engine tailored to the unique needs of education institutes like yours. Consequently, you’re left juggling multiple platforms, each addressing only a fraction of your requirements.

But what if there was an all-in-one solution perfectly suited to your email marketing needs?

Ideal Solution for Education Institutes to Streamline Email Marketing


With ExtraaEdge Education CRM as your secret weapon, you’ll master the art of email marketing for admissions, captivating prospects, and driving enrollment like never before!

Command Center: ExtraaEdge puts you in control with its centralized hub for lead management, giving you easy access to valuable insights and streamlining your operations for peak efficiency.

Automagic: Let ExtraaEdge do the heavy lifting! With automated workflows, you can effortlessly schedule follow-up emails and deliver personalized content that dazzles your prospects every time.

Personalization Powerhouse: Make every email count! ExtraaEdge enables you to tailor your messages at scale, creating personalized experiences that resonate with each prospect and drive them closer to enrollment.

Precision Targeting: Hit the bullseye every time! ExtraaEdge’s advanced segmentation features allow you to laser-focus your communication on specific prospect segments, maximizing engagement and conversion rates.

Total Integration: ExtraaEdge is a team player! Seamlessly integrate with your favourite tools and platforms, ensuring smooth workflows and data consistency across the board.

 Explore ExtraaEdge Education CRM & Marketing Automation 

Wrap Up

Email marketing remains a powerhouse tool for education institutes seeking to boost admissions in today’s digital landscape. 

By implementing the seven proven strategies outlined in this blog, you can cut through the noise of crowded inboxes and effectively connect with prospective students. 

From crafting attention-grabbing subject lines to fostering two-way communication and leveraging automation tools like ExtraaEdge, every step is designed to enhance engagement, drive conversions, and ultimately fuel enrollment success.

In a world where competition for student attention is fierce, mastering the art of email marketing is not just an option—it’s a necessity.