Valued at UD 40.2 billion in 2019 and expected to grow at a CAGR of 14.2% from 2020 to 2027, the Enrollment Management Platform is the fastest-growing software market today.
Specifically, the Enrollment Management Platform in higher education is an excellent way for higher education institutions to harness the power of the most advanced Enrollment Management Platform and streamline their nurturing efforts with a range of solutions specifically designed for the education industry.
In this blog, we explore the role of the higher education Enrollment Management Platform in managing the end-to-end admissions process in detail.
6 Ways An Education Enrollment Management Platform Can Streamline Your Admission Process
Higher education Enrollment Management Platforms give universities and other educational institutes some powerful methods to engage their prospective students. They help you in identifying key trends and give feedback to various departments, including marketing and admissions, that is highly involved in the process.
If leveraged properly, the education Enrollment Management Platform can offer valuable insights about the students and allows you to build strong and personalized relationships with them. Given below are the primary ways one can leverage an education Enrollment Management Platform to improve their overall operations –
Captures and Integrates all Admission Enquiries and Lead Channels
When it comes to student admissions, universities receive enquiries through multiple channels, including online and offline campaigns. To track all these incoming applications manually can be a very cumbersome task. In an attempt to deliver stellar services to students, universities constantly look for ways to improve their feedback process.
Using an Enrollment Management Platform designed for higher education can help you automatically capture and integrate all incoming admission enquiries. It also keeps you informed about the best-performing sources. Additionally, it permits quality service by enabling consistent follow-ups and maintaining records of all engagements with students and applicants to improve the process of communication.
By leveraging this tool, you can not only capture your leads across sources but also make sure to nail every opportunity with advanced lead management and AI-driven segmentation.
Gives a Panoramic View of the Student Journey
The idea of a student’s journey here is to offer a clear representation of various steps a student takes during the admission lifecycle. It can help your institution use this insight to take necessary actions such as identifying various touchpoints (campus visits, email correspondence, social media, etc), addressing student pain points, and improving their interaction to enhance the overall student experience.
Offers you Multiple Templates for Communication
Higher education Enrollment Management Platforms give you a great way to communicate with prospective students. You can send multiple texts at the same time to keep them updated about the status of their applications without having to send hundreds of messages manually.
From a single unified system, you can engage and nurture your prospective students using smart notifications, rich media, and much more. This covers everything from calls, email, WhatsApp, video calls to personalize the student experience.
Using such a powerful Enrollment Management Platform that helps facilitate all communication between institutes and students (text messaging, calls, WhatsApp, and email) can dramatically improve overall student engagement.
Allows you to Create Real-Time Custom Reports to Make ROI Driven Decisions
With an education Enrollment Management Platform, you can have a centralized reporting system instead of creating multiple excel sheets and distributing them individually.
Right from detailed marketing reports and team reports to insightful call reports, you can have everything in one place to increase transparency in the system.
These kinds of real-time education trends, analytics, and reports help you understand the impact of your admission programs and other marketing campaigns, and incorporate various changes to improve your overall operations.
Allows you to Set Marketing Segmentation Campaigns on the Rule
The admission staff in charge of admissions is generally overwhelmed with the volume of leads that are coming in. If they are in charge of filling the seats for one particular department, they may not be able to guide the other department applicants well.
Having an education Enrollment Management Platform allows you to run progressive marketing campaigns sorted by the needs of the institution and help you prioritize your efforts. This also allows you to bring in real-time optimization of all your admission marketing campaigns and spends along with the accountability of processes.
Seamless Integration with your SIS
University admissions teams are generally not too tech-savvy to pass information between the SIS and Enrollment Management Platform.
Choosing a powerful higher education Enrollment Management Platform solves the issue and seamlessly integrates with other systems such as ERP and IVR so that the day-to-day work of the admissions officer is not interrupted.
This helps them to both streamline the process as well as save time by eliminating the need to manually import and export data.
Even before COVID-19 hit the world, there was high growth and adoption in the education technology market, with global edtech investments reaching a whopping US$ 18.66 billion in 2019 and the overall online education market expected to reach $ 350 Billion by 2025. The statistics clearly indicate the role of technology and how it is set to revolutionize the entire education sector even further in the coming years.
Enrollment Management Platform for education is a great tool that allows institutions to connect with ease and share information to attract, retain and better serve students.
Since these educational institutes have several complex activities to handle and large volumes of data to manage, a robust Enrollment Management Platform in higher education can play an integral role in streamlining various tasks, enhancing collaboration, and guaranteeing much better returns.