Confused about which CRM to choose?

Examine the provided unbiased comparison and make an informed decision.

ExtraaEdge vs. Leadsquared

This comparison page is not a self-promotional tactic rather an exercise in objective analysis.

Here you will find a comprehensive overview of two well-known CRM providers available in the market. In order to help you choose the best CRM solution for your institute, we have researched and gathered information on both of these, including their features, costs, and overall value. 


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Price and Features

This comparison is based on the functional differences between ExtraaEdge and Leadsquared. It also provides an overview comparison of cost vs. capability, which can assist you in selecting the best option for your institute.  

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Onboarding and Support

The difference in the time taken by ExtraaEdge and Leadsquared to onboard and after-sales support will give an idea of the level of complexity, resources, and commitment involved in the process. 


The fundamental difference between ExtraaEdge and Leadsquared is the specific industries they cater to. ExtraaEdge has been an education-focused CRM provider for six years, knowing all the needs and wants of its customers. In contrast, Leadsquared has its feet in every industry, having its focus divided between multiple verticals. 

ExtraaEdge designed a single-window CRM while keeping the end users in mind. The features they provide are simple to understand, thereby cutting down the adoption time. With regard to Leadsquared, product adoption takes time because the CRM’s design is intricate and has a steeper learning curve for end users. 

At every level, the admission process in the education industry needs customisation, and ExtraaEdge is dedicated to providing it. We customise the system according to your needs, tailoring the product when necessary, and help you upgrade your admission automation. Leadsquared, on the other hand, has a self-serve CRM model with little room for customisation, making it a rigid system to understand and work on. 

For an insightful understanding of some major points of difference refer to the table below:


100% customisation available

Limited customisation

Industry expertise

Made only for education domain

Caters to Finance, Real estate, Healthcare etc.

Query Resolution time

Awesome 1-hour support

Resolution takes more than a day

Ease of use

Simple and very easy to use

Slightly complicated

Time to go live

1-2 days as per the complexity of the use case

Takes more than a week for complex use cases

Pricing model

Product-based pricing, simple and transparent

Feature-based pricing model, with  additional cost required when scaling 

Analytics and Reports

System-generated insights, over 150 Industry reports, pivoting and custom reports

Generic reports which are chargeable based on plan

Data Security Measures

Advanced 256 Bit Encryption with cryptographic Hash technology and separation of concerns

SaaS Standard Data security measures


End to End, simple and easy admissions processes & automation

Limitations in customisations and adaptability for education

On Ground support

Yes, on-ground support is available. 

No on-ground support is available. Physical support is limited to 1 visit


Easy and quick with more customisations

Self Serve. Complex and client dependent

When to choose ExtraaEdge, and when to choose Leadsquared

  • When you need a single-window platform for all your admission processes at an affordable price. 
  • When you want to avoid collaboration with multiple third-party vendors and want everything integrated within the CRM.
  • When you need excellent customer support that has a consultative approach and expertise in education marketing. 
  • When you require a CRM that is specifically designed with your admissions team in mind. 
  • When you have an aggressive team that makes rapid changes in their admission process to scale their conversions. 
  • When you simply need a marketing automation tool without any dedicated education-specific features.
  • When WhatsApp bot for 24×7 engagement and personalised communication is not in your marketing strategy. 
  • When your admissions team does not require a customised reporting dashboard. 
  • When your admissions and marketing team can skip on a robust outbound calling solution.
  • When you have a comparatively medium lead flow with a simple use case.

Our Customers us

ExtraaEdge stood out because the product is for the education sector. Flexible & customizable that met all of our admission process requirements. An extremely competent staff, Excellent support and fantastic turnaround time are what makes ExtraaEdge unique.

Nahid Afshan - Head of Marketing, BITS Pilani, Dubai

ExtraaEdge has helped us a lot when it comes to numbers. Every year, we have grown by 2–3 times. Also, the reporting dashboard is a unique feature because, as a director, I can keep track of individual data points. The reports are presented very dynamically. I consider ExtraaEdge to be a full package, right from user friendliness to impeccable customisation.

Dr Umesh Patwardhan - Director of Admissions, Vishwakarma University

ExtraaEdge CRM helped us reduce lead duplicacy, We were able to track the lead journey from inquiries to conversions. The lead score indicator helped us prioritise the leads thus saving time. The customer success team trained our counsellors to adapt the CRM seamlessly. Overall, the conversion of leads has increased.

Anil Kumar - Head of Admissions and Marketing, KIM

See what third-party reviewers have to say about ExtraaEdge

4.4 /5

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4.4 /5

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4.4 /5

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