How ExtraaEdge helped PP Savani University automate their entire marketing & admission process.

Loves ExtraaEdge for

1. Effective lead tracking that reduced lead duplication
2. Streamlining their entire admission process end-to-end
3. Seamless integration with their various social media platforms and publishers
4. Robust reports and analytics to make effective data-driven decisions

About PP Savani University

A Creation of the President and the first-generation entrepreneur of the family  – Mr. Vallabbhai Savani, the PP Savani Group was founded in 1987.  In 2017, the group launched P P Savani University, spread across 100-acres of green expanse, to set a new benchmark in the higher education industry. P P Savani University offers undergraduate, postgraduate, research, certificate, and skill-development programmes. From Nursing to Engineering, Liberal Arts to Specialized Sciences, Architecture to Physiotherapy, and Management to Design, P P Savani University has earned a reputation amongst Indian Universities for providing a quality and comprehensive learning environment.

What were their Challenges?

Using Manual Processes to Manage Admissions

Before ExtraaEdge, they had never used a CRM and were functioning on Excel. Managing leads was becoming extremely difficult because of the large volumes of data and the manual efforts Excel sheets demanded.

Lead Duplication

They were partnered with many publishers for leads due to which they were facing a big issue of duplication of data. Something that couldn’t be dealt with manually on a large scale.

Making Effective Admissions Decisions

Another major concern they had was how to make effective data-driven decisions when they didn’t have a proper system in place for reports and analytics.

What was the solution provided to them?

Seamless Integration with Lead Sources

We easily integrated with their lead sources: social marketing platforms like Facebook, Instagram, GoogleAds, other third parties like Shiksha.com, Sulekha, Justdial, careers360, IVRs like Knowlarity, Mcube, Ameyo, and many others. This helped them keep a track of all their leads on one single platform and get rid of their issue of lead duplication.

Custom Application Form

We recommended they use our custom application form product. This way they could streamline their entire admission process from creation – tracking – to the closure of the admissions.

Inbuilt Reports and analytics

We provided them with robust reports and analytics that help measure performance at all levels. These reports help PP Savani make insightful data-driven decisions.

Full Digitization of their Admissions

A result of the adoption of ExtraaEdge was seen with the full digital transformation of their entire admission process. PP Savani University loved the reports and analytics provided by our CRM. They loved the quick setup of the reports and found them very easy to access and understand.

Seamless Adoption by Non-Tech-Savvy Counsellors

Their counsellors were quite new in the counselling and tele-calling world and were not very tech-savvy. They were blown away by how easy the shift was to our software and how seamless it made all of their admission processes. The ease of use was very helpful in increasing their productivity and reducing the pressure of learning something new.

Satisfactory After Sales Service

Besides the product, they were extremely happy about the after-sales service, the customer support they received. Daksh gelled easily with the PP Savani family! For any problem, they had a point of contact who would help them resolves their issues, and queries as quickly as possible.