IMAGE Creative Education is India’s first professionally-managed Multimedia Training Institute, established in 1996. From the day it was established as an Institute for Multimedia Arts & Graphic Effects (IMAGE), it has been offering highly professional courses in the Design and Media fields.
Apart from student training, IMAGE also offers corporate training in different facets of the Digital and Multimedia gamut.
IMAGE Creative Education was using a combination of Excel sheets and a lead management system (LMS) to manage its admissions process. But it was becoming difficult to track the journey of the leads.
The existing system did not allow them to record the calls and track their career advisors’ performance and analyse it on a regular basis.
As the data was scattered on different channels, engaging and nurturing the leads via multiple communication channels became difficult.
The inability to have all the data in one place with different funnels made it difficult to take timely follow up on leads.
The software helped them track the students’ journey right from enquiry until admissions. They were able to nurture their leads via different channels, such as emails, calling, and WhatsApp which increased follow-ups and engagement that resulted in an increase in their conversion rate.
IMAGE was able to generate new enquiries by using ExtraaEdge marketing automation solutions like email campaigns which has given them impactful and measurable results.
The call recording feature helped them track their career advisors’ performance and analyse it on a regular basis, which resulted in setting up better processes for the team. Additionally, their reports & analytics part was solved by providing them with customised reports.
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