How DSU achieved seamless Admissions Process with ExtraaEdge

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Loves ExtraaEdge for

  1. Impeccable customer support 
  2. Seamless integration of lead sources 
  3. Open to customisation and innovation 
  4. Ease in lead nurturing with various means of communication

About Dayananda Sagar University

Dayananda Sagar Business School (DSBS) is situated in the heart of Bangalore city. The PGDM program is AICTE approved and consistently ranked as one of the best B-Schools in India by the B-School surveys conducted by Fortune, The Week, and Business Today. DSBS has also been ranked in the gold category as ‘Institute of Academic Excellence’ by R-World ranking for industry-oriented and out-come based curricula. The PGDM program is offered with dual specialization and is known for its world-class faculty, Industry linked curriculum, and consistently excellent placements with top-notch MNCs.

What were their Challenges?

Limitations of the Existing System

DSU was primarily using excel sheets to manage leads from multiple sources, so they were facing major challenges such as integrating leads from various sources without lead leakage, and regular follow-ups to leads, also keeping the track of follow-ups was a big task as they had to manually add the status of each lead. 

Analytics and Reports 

Reporting was a major challenge for the admissions team. Whenever the counsellors were asked about the numbers, they needed to go through multiple Excel sheets. Additionally, the admission head was also finding it difficult to monitor individual counsellors’ performance. 

Managing and Nurturing the Leads 

DSU was facing a major issue when it came to managing the leads from different sources and filtering them out. Also, segregated means of communication were a prime setback when it came to lead nurturing. 

What was the solution provided to them?

Seamless Integration with Lead Sources

ExtraaEdge seamlessly integrated all their lead sources such as social marketing platforms (Facebook, Instagram), publisher panels (Shiksha, Collegedunia, Careers360), Google ads, and other lead generation platforms (Sulekha, Justdial, etc). Additionally, it ensures 0% lead leakage with 100% faster responses. 

Effective means of Lead Nurturing 

Our CRM software provided DSU with various means of communication to nurture leads such as Bulk SMS, Emails, Whatsapp, Calling, Video calls, and Chatbots. Also, click to call & call recording helped the admission counsellor in communicating with the prospects in a better way. 

Easy Adoption

They transitioned from using a basic Excel sheet to a dedicated education CRM like ExtraaEdge. They were blown away by how easy the shift was to our software and how seamless it made all of their admission processes. Our dedicated CS manager guided them through the product and worked on the improvisations that can be made to smoothen their admission process, and everything and anything. 

Satisfactory Customer Service

DSU loved the customer support provided by ExtraaEdge. They were delighted with Harish who was very cooperative while training and getting them started. He not only asked about ‘How the CRM is working?’ but was concerned about ‘How admissions are going?’

Boost in Conversion

A result of the adoption of ExtraaEdge was seen with an increase in the conversion rate. With proper lead management and faster communication, the counsellors were not only able to achieve their said targets but most of them over-achieved because of the efficiency the education CRM has brought into their lives. 

Mobile Accessibility

ExtraaEdge CRM was compatible with mobile devices which makes it highly effective than other CRM products in the market. Smooth marketing and follow-ups improve conversion rates. The counsellors could follow up with the leads on time and didn’t miss out on any lead communication because the CRM sent them timely reminders.


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