BITS Pilani, Dubai Campus is the international campus of Birla Institute of Technology and Science, Pilani, India and is located at the Dubai International Academic City. Set up in the year 2000, it is among the pioneer institutions in Dubai and is exclusively dedicated to offering quality engineering and technology education. The institute offers B.E, M.E., M.B.A. and Ph.D. programmes in various engineering and allied disciplines, wherein nearly 1500 students are admitted from over 20 countries worldwide.
Before ExtraaEdge, BITS Pilani Dubai had its own admissions management system which was built in-house and was managing its admissions process through it. Through this platform, they were able to manage their process quite effectively, but it had its limitations.
The platform didn’t have the features that helped them manage leads efficiently and set marketing campaigns. With competition on the rise, the institute understood the importance and need for effective data management, data crunching and better engagement with students.
Although being the pioneers in bringing engineering education in the UAE, over a period of time, many universities have set bases in the country with UAE becoming an education hub. So with the competition growing, it became vital for them to look for a solution that gave them a competitive advantage.
We provided them with a customized CRM solution that met their unique admissions requirements and workflows and could help them manage, plan and keep track of every single activity carried out throughout a prospect’s admission journey. The software enabled their counsellors to manage their entire admissions procedure without actually making any changes to their preexisting processes to adapt to new software.
We helped them in the complete automation of their marketing and admissions without a hitch. Moreover, we integrated with their various lead sources – social media platforms third parties – publishers, so that they could manage all their leads on a single platform. This helped them streamline their lead nurturing activities effectively which was difficult to do on their previous platform.
We provided them with robust reports and analytics that gave actionable insights based on the performance of the various marketing campaigns. They had better clarity on what to invest their resources more on.
Our CRM also helped them keep a track of their counsellor activities better. This was a big challenge for them with their previous platform. With ExtraaEdge, they could now track the counsellor’s work schedule, monitor their efficiency, etc.
They absolutely loved the product! They were very happy about the fact that our CRM helped them streamline their entire admissions process effectively.
The ExtraaEdge payment integration was so seamless for international fee payments that none of the students applying through the portal faced any issues. The payment was done smoothly and they received their receipts on time.
They liked the fact that they not only could do their branding on the platform through the white labeling solutions, but the best part was also that implementing the solution took only about a week’s time, just in time before the new admissions cycle started.
Not only were they happy with the product, but they also loved the customer support they received. The team, especially Ruchi, who helped with the implementation end-to-end, was always available whenever they had any doubts, queries, or issues with the product. What’s more, their issues were always resolved quickly!
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During the Pandemic, even though we couldn’t meet the students, with the product’s features like the WhatsApp, the video calls, we could actually get into their homes and talk to their parents….In fact, the turnout and the response were much better than us going to the country and doing a roadshow, a presentation or an exhibition!
Nahid Afshan - Head of Marketing, BITS Pilani, Dubai
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