As per a recent report from Business Research, the global mobile CRM software market size has grown from $23.48 billion in 2022 to $26.64 billion in 2023 at a compound annual growth rate (CAGR) of 13.5% and is expected to grow to $43.57 billion in 2027.
The increase in the market size of mobile-enabled CRM solutions has been driven by industries that prioritise customer engagement, personalised experiences, and real-time access to data. The education industry is the significant holder of these market compatibilities when it comes to the usage of mobile CRM. It would be correct to say that the education industry is immensely savouring the taste of automation.
A few significant factors responsible for this change in dynamics are:
As per Statista, the number of smartphone users worldwide is forecasted to exceed 1.5 billion in 2040. With the proliferation of mobile usage, there is a growing need for a solution that can be easily accessed via mobile devices.
As per DemandSage, 92.1% of internet users use mobile phones to browse the internet.
This creates an urgency to provide more accessible, personalised and engaging experiences to students over the internet.
In this article, we are going to explore the concept of mobile CRM in more detail, along with its benefits in the field of education.
An education-focused mobile CRM is a software system designed for mobile devices like smartphones and tablets to help educational institutions manage their interactions with current and prospective students, along with easy updates and synchronization of information.
Some features available in a mobile CRM that can ease out your admissions process may include:
Lead management: Mobile CRM allows the admissions team to track, add, & manage leads or prospective students throughout the enrolment process from the mobile device itself. When we say lead management it comes with, the integration of lead sources, lead journey tracking and automated lead assignment.
Communication channels: The mobile CRM provides a range of communication channels such as Email, SMS, WhatsApp, Chatbot, and drip campaigns to connect with leads. This includes automated, personalised, and bulk messaging.
Analytics and Reporting: The CRM provides analytics and reporting to generate real-time reports such as counselor performance reports, publisher panel performance reports, Ad channel reports, and lead-to-walk-in reports for better visibility into the operations. This helps the admission team to make data-driven decisions about admissions, retention, and other aspects of the student journey.
Integration with other systems: Mobile CRM can be integrated with other systems such as the institution’s website, marketing automation tools, and social media channels to provide a seamless experience to the students and prospects.
Student Information System: CRM, if integrated with the institution’s student information system (SIS) can provide a 360-degree view of the student’s academic performance, extracurricular activities, attendance, and more.
Task Management: The mobile CRM provides task management tools to help staff members stay organised and on top of important tasks such as follow-ups, deadlines, and meetings.
Overall, a mobile CRM helps educational institutions manage their relationships with students, as well as prospective students more effectively and efficiently, leading to better outcomes.
Every institute, college, and university today needs robust lead management software to manage the massive amount of data that includes student data, partner data, franchisor data, and so on. One of the most effective tools that educational institutes can use to manage the relationship and interaction between the students and the organisation is a mobile CRM.
It is a great tool to bring several advantages and boost productivity for educational institutions. Universities today need to adopt a robust mobile-first approach to capture students’ attention and ensure that everything they need to know is accessible in just a few taps. For the admissions process, in particular, mobile CRM platforms are very beneficial.
A few major advantages are listed below-
Mobile CRM software comes with an amazing feature of a field tracker or Field Sales Tracker that proves to be a boon to both counselors and the admissions head. The field tracker assists the counselors to work more efficiently by scheduling their entire day, and simultaneously it provides the admissions head with a 360-degree insight into every single movement of the individual counselors.
How mobile CRM can help with seamless field operations tracking?
Mobile CRM system helps admissions counselors with easy access to information and streamlined document uploading. The system allows counselors to send out or upload all the necessary documents, such as college brochures, semester plans, admission fee structures or any other important college doc directly from the CRM via email.
How a Mobile CRM can provide easy access to information and document uploading?
One of the biggest advantages of mobile CRM is increased prospect engagement. By using a mobile CRM solution, admission counselors can interact with prospects through personalised communication, which improves their engagement and help them to achieve better conversions. The CRM solutions include features such as Bulk SMS, real-time chat, and notifications, allowing counselors and students to communicate more effectively and efficiently.
How mobile CRM can increase prospective students/student engagement?
Statistics from Forester have shown that 50% of teams improved their productivity using a mobile CRM.
The software helps counselors to work more efficiently and productively, by automating tasks, streamlining communication, and providing real-time access to data. By improving the efficiency and productivity of your team, institutions like yours can save time and resources, and focus on what they do best: teaching and expanding.
How can mobile CRM improve efficiency and productivity?
Mobile CRM software provides real-time access to prospective students’ data anytime anywhere through an inbuilt reporting dashboard. This enables the admission team to make more informed decisions about marketing, engagement strategies, and other aspects of the admissions process. This also helps counselors identify at-risk prospective students and nurture them enough to enrol.
How mobile CRM can help in making informed decisions?
In the above piece, we have focused on the what and hows of a mobile CRM, but we skipped the why part! The reason behind this is that “why is often an extraction of what and how.
Offering mobile CRM access does not just increase the use of the software but also the productivity of the workforce. Leveraging it allows your institution to be more connected among different departments and makes your sales team more effective in managing resources. While there are dozens of mobile CRM software solutions available in the market, finding the one that best suits your specific needs can be a challenging task.
ExtraaEdge offers robust Mobile CRM software, specifically built for the education industry. An all-in-one solution, that allows you to integrate, qualify, communicate & convert your prospects in a seamless fashion.
Ps: The features and capabilities discussed in this article are all available in the ExtraaEdge Mobile CRM solution. Witness the power of automation by booking a 30-minute free demo with our admissions expert.