All-in-one Admission Management system

Eliminate manual admissions processes by automating and accelerating your admission teams with ExtraaEdge admission management system.

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Integrate all your leads in one place

With 75+ integrations, you can now integrate all of your online and social lead channels and third-party publishers for a seamless lead flow into the admission management system. We ensure that your entire prospect data is available on a single platform.

Top Features

  • Integration of IVR
  • Form Integration
  • Integration of Publisher panels
  • Integration of Ad channels
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Make engaging conversations with prospects

Conversion is the product of communication. With inbuilt communication channels like calls, video calls, WhatsApp, and SMS, the admission management system makes it easy to reach out to prospects at the right time and nurture them to closure.

Top Features

  • Fast-track your lead nurturing through Marketing Automation
  • Reduce response time and avoid errors through inbuilt ‘Click-to-Call’
  • Improve the engagement rate through Whatsapp and SMS communications
  • Give a personalised experience to the prospects through an inbuilt Video Call App
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Collect application forms online

A smartphone-enabled 3-step online application management software to manage applicants, build engagement, answer queries, and track admission funnels. Build your own customised application form with ExtraaEdge.

Top Features

  • Responses made easy through a smartphone-friendly application form
  • Application form can be customised as per your requirements
  • Lead data remains secure within the admission management system through forms
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Analyse your admission efforts

It is important to track the outcomes of your admission efforts. You can now have 150+ reports to analyse performance across teams, lead channels, publishers, admission funnels, and many more with real-time reports accessible via dashboards in the admission management system.

Top Features

  • Analyse your overall marketing efforts through a single-view dashboard
  • Measure your team performance through counselor performance dashboard
  • Measure ROI across paid channels through a dashboard dedicated to Ad channel performance
  • Publisher panel to analyze the attribution of leads between different publishers
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Be remote-ready with Mobile CRM

Mobile-enabled admission management software to be on top of your tasks on the go. Fully automate your inbound and outbound calls. Decrease the dependency on the web by adding, editing, and updating the leads from your mobile phone with ease.

Top Features 

  • Reduce the response time with an all-in-one in-built communication solution
  • You can call, SMS, email, and WhatsApp your prospects on the move
  • Get timely follow-ups regarding students’ activity through notifications
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Additional features include

  • Email Automation

    Automate your lead nurturing process with drip and trigger-based email campaigns.

  • Call Recording

    Analyse your counselors’ calls to better train them for future prospects.

  • Lead Verification

    Verify bulk leads easily through OTP.

  • Inbuilt WhatsApp Communication

    Send personalised communication to prospects with our inbuilt Whatsapp in the CRM.

  • 150+ Data-Driven Reports

    Analyse your admission and marketing efforts via customised reports.

  • Advanced Email Editor

    Easily create emails within minutes with our drag and drop email editor.

  • Payment Integration

    Integrate seamlessly with your payment channels to collect application and other fees.

  • Remarketing

    Create lists in the CRM and run targeted and intent-based campaigns on FB & Google Ads.

  • Rule Engine To Automate Tasks

    Auto allocate leads, update status based on action, run triggered-based campaigns and more.

Our Customers us

ExtraaEdge stood out because the product is for the education sector. Flexible & customizable that met all of our admission process requirements. An extremely competent staff, excellent support and fantastic turnaround time are what make ExtraaEdge unique.

Nahid Afshan - Head of Marketing, BITS Pilani, Dubai

The best thing about ExtraaEdge is its openness to customisation. They listen to customers and are readily available. Their robust analytics have no competition. 

Srinivas Shinde - Chief Marketing Officer, Dayananda Sagar University

When it comes to reaching out to students, ExtraaEdge CRM saves a lot of our efforts. All the analytics & reports were readily available. We went ahead with ExtraaEdge because of their awesome support team who handled our complex requirements quite easily.

Prachi Hajela - Manager India & South Asia, Manchester Metropolitan University

People trust us to streamline their admission process.

An Admission Management System that takes care of
everything for you

Lead Management System

Manage all your admissions activities at one place

Marketing Automation

Increase your productivity with Marketing Automation

Mobile CRM

Be remote ready and access your prospects and CRM from anywhere

Payment Integration

Integrate with your payment technology & collect fees seamlessly

WhatsaApp API & Chat

Use the power of WhatsApp to communicate with prospects

Publisher Panel

Measure your publisher performance & Return on Ad Spent via publisher panel

Video Counselling

Make walkins happen via 1-to-1 video counselling


Integrate ExtraaEdge CRM with the apps you love to run admission & student management

Ready To Move to a Modern Admission & Marketing Solution?

Powerful CRM & Marketing automation software that helps your admission teams increase, manage and predict their admissions.

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Admissions management software is a unified platform specifically built for education institutes to manage, nurture, and track all the leads. The main objective of this system is to eliminate the manual admissions process and automate all the repetitive tasks to ease the counselor’s workload.

Additionally, the system commits to trace the entire lead journey by:

  • Seamlessly integrating all the lead sources, such as Google Ads, Facebook Ads, websites, and publisher panels such as Collegedunia, Shiksha, and Collegedekho, etc.
  • Multiple communication channels, such as bulk email, SMS, WhatsApp, drip marketing, etc., to nurture all your leads
  • A reporting and analytics dashboard to measure all the important metrics, such as ad performance and counselor performance.

An admission management software provides insightful information on the students and enables you to develop enduring, one-on-one connections with them. The main approaches to using an admission management platform to enhance overall operations are listed below:

  • Tracks and Integrates all Lead Channels: Institutes get inquiries about student admissions through online as well as offline campaigns. It might be incredibly time-consuming to manually keep track of all these incoming applications. You can easily capture and integrate all incoming admission inquiries with the aid of an admission management system specialised for higher education. It also keeps you updated on the sources with the greatest results. With the help of this application, you can not only collect leads from various sources but also ensure that you take full advantage of every opportunity with smart lead management and AI-driven segmentation.
  • Multiple Templates for Communication: Instead of manually sending hundreds of texts to inform prospects of the status of their applications, you can send several texts at once with admission management CRM. You can engage and nurture your potential students with smart notifications, rich media, and much more from a single integrated solution. Calls, emails, WhatsApp, and video calls are all included in this in order to customise the student experience.
  • Real-Time Custom Reports: Instead of producing numerous Excel sheets and disseminating them individually have a consolidated reporting system. You can have everything in one place, from comprehensive marketing reports and team reports to insightful call reports, in order to improve system transparency. You can understand the effects of your admission programmes and other marketing initiatives with the aid of these real-time education trends, analytics, and reports. You can then make various adjustments to your operations to make them run more smoothly.
  • Hassle-free Integration: A powerful admission management software for higher education can pass the information between Student Information System (SIS) and other software by seamlessly integrating systems like ERP and IVR. This also doesn’t bother the day-to-day work of the admissions team as they can speed up the process and save time by doing away with the necessity for manual data entry and export.

There are various CRM system types in the market, and as every organisation has a distinctive identity of its own, one size definitely does not fit all. Hence, it is important to choose a CRM as per your institute’s requirements. Here are 5 important factors to take into account to narrow your provider options:

  • Check if the CRM is thoroughly integrated or not.
  • The CRM should be cost-effective and also budget-friendly.
  • It should be flexible to add new features as per future requirements.
  • There shouldn’t be any undisclosed costs.
  • The admission management system should be mobile-friendly to access anytime and anywhere.

Gone were the days when admission marketing would be in full force three to four months before the admission cycle, with offline seminars where students would show up, attend a webinar, and then apply. The exercise of building a brand now takes place all year long. Prior to enrolling, students questioned many aspects of the courses, faculty, placements, and options. A strong admission management system ensures that prompt communication – that is, information that is personalised, direct, and in line with the expectations of the potential student – is provided at the appropriate time. You should now invest in a good CRM in light of the current student behaviour.