Gone were the days when admission marketing would be in full force three to four months before the admission cycle, with offline seminars where students would show up, attend a webinar, and then apply. The exercise of building a brand now takes place all year long. Prior to enrolling, students questioned many aspects of the courses, faculty, placements, and options. A strong admission management system ensures that prompt communication – that is, information that is personalised, direct, and in line with the expectations of the potential student – is provided at the appropriate time. You should now invest in a good CRM in light of the current student behaviour.