The #1 Admission CRM for Educational Institutes

CRM for admissions is a great approach to providing each student with a unique and customized experience based on their preferences. It makes counsellors’ lives easier by allowing them to follow each prospective student’s progress, automate nurturing campaigns, as well as provide admission insights. The following are some of the other advantages of adopting admission CRM software:

• It has a higher return on investment since the CRM saves time, money, and labour.
• It enables the administration to make well-informed decisions by delivering highly customisable reports on the performance of campaigns, teams, and publishers.
• It allows you to create competitive marketing strategies by providing crucial insights into student requirements.
• The automation of the admission process allows teams to create personalized campaigns based on different parameters like demography, location, lead score, etc.
• Admission CRM helps you monitor and capture the entire student journey from the time they first interact with your institute to the time they enrol. This ensures that an effective and efficient admission process is in place for them.

Our Admission CRM is highly customizable and can meet all your present and future requirements. A few of our major features are:

• It integrates all lead generation platforms and services, such as IVR and cloud telephony, and also publishers like Shiksha and Collegedekho, as well as website forms and ad channels like Facebook, Instagram, and Google, into a single and cohesive solution. CRM integration enables one central hub for email marketing, student support, and the process of approaching students through call or video call to persuade them to enroll.
• It allows users to create reminders that sync with their calendar and set up tasks or assign them to their team members. It can preserve notes, emails, call logs, contact information, and engagement history so that anyone with access can see the whole lead history. CRM can be used by team members from any device (mobile, laptop, tablet) and from any location (career fair, campus drive, etc.).
• It offers workflow automation that not only automates repetitive processes by setting if-then rules but also creates leads automatically from application form submissions and triggers actions based on contact changes. With manual work left to tech, counsellors can save time, be more productive, drive more admissions, and streamline the entire admissions process.
• With integration in place, the admission CRM can additionally communicate with prospects through various channels. It will help you nurture the leads with in-built systems such as calls, emails, videos, SMS, and social media.
• It can generate customised reports based on a variety of criteria, like funnel stage, geography, lead engagement score, and so on. Customized reporting allows the higher education institution to assess the overall performance of the admissions process and make modifications as needed.

People frequently mix up Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP). They may appear to be similar, but their functions are quite different. CRM is in charge of the entire admissions process, from inquiry to final enrollment, while, ERP comes into the picture after the student has enrolled. A few of the key differences are:

• An admission CRM takes care of the integration of the leads and automation of the marketing communication, whereas, an ERP focuses on the organisation’s internal processes and management.
• The CRM focuses on nurturing the prospects by tracking all the interactions, while the ERP focuses on the improvement of back-office functionalities.
• An admission CRM helps in boosting the overall revenue by increasing the number of admissions, whilst the ERP aims to lower overheads and cut costs through automation.
• Lastly, a CRM is primarily used by the admission team, but an ERP is primarily utilised by management or decision-makers.

To wrap up, an Admission CRM and ERP in an educational institute simply complement each other.