The #1 Admission CRM for Educational Institutes

Discover the edge of India’s most efficient Admission CRM designed to digitize, manage and scale your admissions by 10X.


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Integrate your lead channels

Never miss a prospective lead ever!

Ensure that your entire prospect data is available on a single platform with over 30+ integrations, allowing you to ditch your multiple confusing browser tabs (yes, we hate them!) or Google sheets.

Top features

  • IVR Integration
  • Form Integration
  • Publisher Integration
  • Ad channels Integration
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Engage with prospects instantly

Engage your prospects like a commendable brand!

Communication becomes easy as our admission CRM software helps you to call, SMS, chat, WhatsApp & video call your prospect from the system itself. Every communication known to man is up for your disposal.

Top features

  • Marketing Automation (Student Journey Mapping)
  • Inbuilt ‘Click-to-Call’
  • WhatsApp & SMS communication
  • Inbuilt Video Call App
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Use machine learning to predict admissions

Take admission intelligence to the next level!

With a clear conversion score, our Machine Learning (ML) based algorithms help you in distinguishing between cold and hot prospects. Our admission CRM calculates the score automatically based on the prospect’s behaviour during various admission touchpoints.

Top features

  • Prioritize prospects who are most likely to convert
  • Prospect Sentiment Analysis Dashboard
  • Take recommended next steps such as email, SMS, WhatsApp, etc
  • Notifications to prioritise recommended actions
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Measure your efforts with 75+ insightful admission reports

Start making decisions, and stop reading charts!

The inbuilt analytical dashboard helps you measure your overall admission efforts in terms of different parameters. You can get over 150 reports within the admission CRM, such as counsellor performance reports, call reports, lead channel reports and many more.

Top features

  • A single view dashboard
  • Team performance dashboard
  • Marketing channel performance
  • Publisher panel
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Additional features include

  • Email Automation

    Automate your lead nurturing process with drip and trigger-based email campaigns.

  • Call Recording

    Analyse your counselors’ calls to better train them for future prospects.

  • Lead Verification

    Verify bulk leads easily through OTP.

  • Inbuilt WhatsApp Communication

    Send personalised communication to prospects with our inbuilt Whatsapp in the CRM.

  • 150+ Data-Driven Reports

    Analyse your admission and marketing efforts via customised reports.

  • Advanced Email Editor

    Easily create emails within minutes with our drag and drop email editor.

  • Payment Integration

    Integrate seamlessly with your payment channels to collect application and other fees.

  • Remarketing

    Create lists in the CRM and run targeted and intent-based campaigns on FB & Google Ads.

  • Rule Engine To Automate Tasks

    Auto allocate leads, update status based on action, run triggered-based campaigns and more.

Our Customers us

ExtraaEdge stood out because the product is for the education sector. Flexible & customizable that met all of our admission process requirements. An extremely competent staff, excellent support and fantastic turnaround time are what make ExtraaEdge unique.

Nahid Afshan - Head of Marketing, BITS Pilani, Dubai

ExtraaEdge is the ultimate link & bridge that connects universities with the admission automation world. Would highly recommend it to new age Universities who are looking for powerful CRM & Marketing Automation software combined with delightful & excellent customer success. The product’s core is its simplicity which helps for super fast adoption amongst the admission teams.

Sneh Savani - Director, P P Savani University

When it comes to reaching out to students, ExtraaEdge CRM saves a lot of our efforts. All the analytics & reports were readily available. We went ahead with ExtraaEdge because of their awesome support team who handled our complex requirements quite easily.

Prachi Hajela - Manager India & South Asia, Manchester Metropolitan University

People trust us to streamline their admission process.

An Admission CRM that takes care of
everything for you

Lead Management System

Manage all your admissions activities at one place

Marketing Automation

Increase your productivity with Marketing Automation

Mobile CRM

Be remote ready and access your prospects and CRM from anywhere

Payment Integration

Integrate with your payment technology & collect fees seamlessly

WhatsaApp API & Chat

Use the power of WhatsApp to communicate with prospects

Publisher Panel

Measure your publisher performance & Return on Ad Spent via publisher panel

Video Counselling

Make walkins happen via 1-to-1 video counselling


Integrate ExtraaEdge CRM with the apps you love to run admission & student management

Ready To Move to a Modern Admission & Marketing Solution?

Powerful CRM & Marketing automation software that helps your admission teams increase, manage and predict their admissions.

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An admission management system is a group of tools created especially for the education industry to handle enrollments from beginning to end. It helps in the integration of all marketing channels as well as the management of a student’s entire admission journey from enquiry to enrollment.

Handling the entire admissions process manually might be a difficult task for educational institutions. Processes like inquiries, applications, and enrolment require managing huge volumes of data. As a result, many educational institutions are leaving the manual data processing method and opting for an Admission CRM to provide personalized experiences to potential students so that they have a flawless experience through the recruitment, application, and enrollment process.

Admission CRM provides a seamless experience for both the administrative team and prospective students, with capabilities such as email marketing automation, SMS, WhatsApp & call functionality, lead nurturing & marketing and admission reports. It helps your admissions counsellors be more efficient and meet their admissions goals while also offering ROI-driven insights. Choosing the finest CRM software comes down to the functionality you need to achieve your specific objectives. These features, on the other hand, are a requirement if you want to get the most out of your investment.

CRM for admissions is a great approach to providing each student with a unique and customized experience based on their preferences. It makes counsellors’ lives easier by allowing them to follow each prospective student’s progress, automate nurturing campaigns, as well as provide admission insights. The following are some of the other advantages of adopting admission CRM software:

  • It has a higher return on investment since the CRM saves time, money, and labour.
  • It enables the administration to make well-informed decisions by delivering highly customisable reports on the performance of campaigns, teams, and publishers.
  • It allows you to create competitive marketing strategies by providing crucial insights into student requirements.
  • The automation of the admission process allows teams to create personalized campaigns based on different parameters like demography, location, lead score, etc.
  • Admission CRM helps you monitor and capture the entire student journey from the time they first interact with your institute to the time they enrol. This ensures that an effective and efficient admission process is in place for them.

Our Admission CRM is highly customizable and can meet all your present and future requirements. A few of our major features are:

  • It integrates all lead generation platforms and services, such as IVR and cloud telephony, and also publishers like Shiksha and Collegedekho, as well as website forms and ad channels like Facebook, Instagram, and Google, into a single and cohesive solution. CRM integration enables one central hub for email marketing, student support, and the process of approaching students through call or video call to persuade them to enroll.
  • It allows users to create reminders that sync with their calendar and set up tasks or assign them to their team members. It can preserve notes, emails, call logs, contact information, and engagement history so that anyone with access can see the whole lead history. CRM can be used by team members from any device (mobile, laptop, tablet) and from any location (career fair, campus drive, etc.).
  • It offers workflow automation that not only automates repetitive processes by setting if-then rules but also creates leads automatically from application form submissions and triggers actions based on contact changes. With manual work left to tech, counsellors can save time, be more productive, drive more admissions, and streamline the entire admissions process.
  • With integration in place, the admission CRM can additionally communicate with prospects through various channels. It will help you nurture the leads with in-built systems such as calls, emails, videos, SMS, and social media.
  • It can generate customised reports based on a variety of criteria, like funnel stage, geography, lead engagement score, and so on. Customized reporting allows the higher education institution to assess the overall performance of the admissions process and make modifications as needed.

People frequently mix up Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP). They may appear to be similar, but their functions are quite different. CRM is in charge of the entire admissions process, from inquiry to final enrollment, while, ERP comes into the picture after the student has enrolled. A few of the key differences are:

  • An admission CRM takes care of the integration of the leads and automation of the marketing communication, whereas, an ERP focuses on the organisation’s internal processes and management.
  • The CRM focuses on nurturing the prospects by tracking all the interactions, while the ERP focuses on the improvement of back-office functionalities.
  • An admission CRM helps in boosting the overall revenue by increasing the number of admissions, whilst the ERP aims to lower overheads and cut costs through automation.
  • Lastly, a CRM is primarily used by the admission team, but an ERP is primarily utilised by management or decision-makers.

To wrap up, an Admission CRM and ERP in an educational institute simply complement each other.