Confused about which CRM to choose?

Consider your options carefully after reading the unbiased comparison provided. 

ExtraaEdge vs. Meritto

This comparison page is not a self-promotional tactic rather an exercise in objective analysis.

Here you will find a comprehensive overview of two well-known education-focused CRM providers available in the market. In order to help you choose the best CRM solution for your institute, we have researched and gathered information on both of these, including their features, costs, and overall value. 

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Customisation and Tailor-Made

This comparison is based on ExtraaEdge’s and Meritto’s capabilities and openness towards customisation. An education CRM can be a great fit for your institute only when it is open to customisation and can be modified when needed.

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Onboarding and Post-onboarding

To give you a clear and objective understanding of the two options, the two most important time-based features of ExtraaEdge and Meritto are compared here.


The only thing that ExtraaEdge and Meritto have in common is that they both target the education sector specifically. However, the level of customisation, ease of use, and customer support system are the three most notable areas where they differ greatly. 

Keeping its end users in mind, ExtraaEdge has designed a single-window CRM, which makes it easy for users to quickly understand its features and reduce the time to onboard the system. In contrast, Meritto has built a multi-window CRM, which complicates its use and doubles the time to onboard the existing admissions team. 

At every level, the education industry needs customisation, and ExtraaEdge is dedicated to providing it. It customises the system according to your needs, tailoring the features when necessary, and helps you upgrade your admission automation. Meritto, on the other hand, has a self-serve CRM model with little room for customisation, making it a rigid system to understand and work on. 

For a better understanding of major differences, the below table highlights the key insights:

Customisation and Tailor Made

100% customisation available

Limited customisation

Industry expertise

Education domain expertise in CRM, marketing automation and application forms

Education domain expertise in application forms

Query Resolution time

Awesome 1-hour support

Resolution takes more than a day

Approach and methods of customer support

Consultative approach via email, WhatsApp, on call, ground-level support, and ticketing

Non-consultative approach via ticketing method

Ease of use

Single window CRM and very easy-to-use

Multi-window CRM design with complex usage

Time to go live

5 days per the use case’s complexity

Takes more than a week for difficult use cases

Pricing Model

Product-based pricing, simple and transparent

Module based pricing, with additional cost required when scaling

Analytics and Reports

System-generated insights, over 150 pivot and custom reports

Generic reports with limited options

Data Security Measures

Advanced 256 Bit Encryption with cryptographic Hash technology and separation of concerns

Advanced 256 Bit Encryption with cryptographic Hash technology and separation of concerns


End to End simple and easy admissions processes & automation

Limitations in customisations and adaptability as per the use case

On Ground support

Yes, on-ground support is available. Physical visits + proper training sessions

Limited on-ground support is available


Easy and quick with more customisations

Self Serve. Complex and client dependant


Why choose ExtraaEdge over Meritto?

Meritto and ExtraaEdge are both education-focused CRMs with totally different approaches. Meritto provides an admission automation tool with the thought that every educational institute has the same admission process, whereas ExtraaEdge understands that every institute has a different process and designs the CRM accordingly.

Even without customisation, ExtraaEdge still offers some built-in features with smooth functionality at no additional cost.

Here’s a detailed table that talks about the functional distinction between ExtraaEdge and Meritto: 

Inbuilt Calling Solution
Inbuilt WhatsApp Business Enterprise Chat
Inbuilt Video Counseling & Poll
Ability to work with low internet access
Custom Reporting Engine without additional cost
Custom payment link generation

When to choose ExtraaEdge, and when to choose Meritto

  • When you need a single-window platform for all your admission processes at an affordable price. 
  • When you want to have everything integrated within your CRM and avoid talking to multiple third-party vendors.
  • When you need excellent customer support that has a consultative approach and expertise in education marketing. 
  • When you require a CRM that is specifically designed with your admissions team in mind. 
  • When you have an aggressive team that makes rapid changes in their admission process to scale their conversions. 

  • When your admissions do not need consistent engagement & marketing automation. 
  • When your admissions and marketing team does not need a robust outbound calling solution.
  • When WhatsApp bot for 24×7 engagement and personalised communication is not in your marketing strategy. 
  • When you can comprehend a complicated Application Tracking Process.
  • When you have a comparatively medium to low lead flow with an Application Form as the primary use case.

Our Customers us

A great CRM platform with the ability to track inquiries and monitor counsellor’s day-to-day performance. They have a great Customer Success Team catering to our needs.

Mr. VMS Grover - Managing Director, Gyanm

ExtraaEdge CRM helped us reduce lead duplicacy, we were able to track the lead journey from inquiries to conversions. The lead score indicator helped us prioritise the leads thus saving time. The Customer Success Team trained our counselors to adapt the CRM seamlessly. Overall, the conversion of leads has increased.

Anil Kumar - Head of Admissions and Marketing, KIM (Kirloskar Institute of Management)

ExtraaEdge has helped us a lot when it comes to numbers. Every year, we have grown by 2–3 times. Also, the reporting dashboard is a unique feature because, as a director, I can keep track of individual data points. The reports are presented very dynamically. I consider ExtraaEdge to be a full package, right from user friendliness to impeccable customisation.

Dr Umesh Patwardhan - Director of Admissions, Vishwakarma University

See what third-party reviewers have to say about ExtraaEdge

4.4 /5

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4.4 /5

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4.4 /5

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