CRM designed specifically for the Higher Education Segment

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Automate your application forms to increase your conversion rates

Let go of the old-fashioned, time-consuming, manual and complicated admissions process. Instead, switch to our three-step online Application Management System that will help you automate your candidate management, improve conversions, and boost engagement. It will enable you to develop custom application forms, GD/PI workflows, and payment collection.

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Manage leads in one place by seamlessly integrating all your lead channels

Tracking and assigning leads from various lead sources will no longer be a headache. Get all your leads from your different lead channels and third-party publishers in one spot. Use our auto assigner to assign generated leads to admissions teams based on courses, region, and sources – decreasing the time between inquiry and response.

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Increase engagement & admission rates using automated communication using rule engines

In the admissions process, manual communication with students is always time-consuming and results in low productivity. Automate your whole communication across the admission cycle and prospect experience using our rule engine. Create workflows using email, SMS, video, chat, and bots, that get triggered by events such as opens, clicks, or no response. It’s a fantastic way to automate your brand communication and save time and money!

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Increase productivity during remote work using our mobile CRM features

Working remotely can be challenging; you may lose sight of who is doing what, and your counselors may struggle to adjust to working from home. Now you can easily manage distant work with our mobile-enabled CRM. While travelling or working from home, your team will get the same experience as our Web CRM on their mobile. It not only makes outbound calls easier, but it also allows you instant access to lead data, recordings, chat, and reports. This is a game-changer for your counselors, and it will boost your team’s overall productivity.

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Conduct personalized walk-ins with video counseling to convert better

Relying solely on offline walk-ins is not the best option in the long run. But, at the same time, online options like Zoom or Google Meet have not shown to be a good fit for student and parent counselling. We’ve replaced your offline walk-ins with customized online web based walk-ins with our in-built video counselling function as a solution to empower the admissions team with an easy-to-use feature. It enables you to have 1:1 discussions with kids in which you may chat, exchange videos, fill out forms, and gather admissions documents, increasing your chances of converting the student during the admissions process.

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Take real-time decisions by analyzing 50+ insightful reports to optimize your admissions effort

Making data-driven decisions and further optimising admission procedures becomes extremely difficult without actionable and insightful reports. To assist you to make ROI-driven decisions, we provide you with tailored reports that provide deeper insight into your conversions related to admissions, counsellors, digital advertising, and channel success, among other things.

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Additional features include

  • Email Automation

    Automate your lead nurturing process with drip and trigger-based email campaigns.

  • Call Recording

    Analyse your counselors’ calls to better train them for future prospects.

  • Lead Verification

    Verify bulk leads easily through OTP.

  • Inbuilt WhatsApp Communication

    Send personalised communication to prospects with our inbuilt Whatsapp in the CRM.

  • 150+ Data-Driven Reports

    Analyse your admission and marketing efforts via customised reports.

  • Advanced Email Editor

    Easily create emails within minutes with our drag and drop email editor.

  • Payment Integration

    Integrate seamlessly with your payment channels to collect application and other fees.

  • Remarketing

    Create lists in the CRM and run targeted and intent-based campaigns on FB & Google Ads.

  • Rule Engine To Automate Tasks

    Auto allocate leads, update status based on action, run triggered-based campaigns and more.

Our Customers us

ExtraaEdge stood out because the product is for the education sector. Flexible & customizable that met all of our admission process requirements. An extremely competent staff, excellent support and fantastic turnaround time are what make ExtraaEdge unique.

Nahid Afshan - Head of Marketing, BITS Pilani, Dubai

ExtraaEdge is the ultimate link & bridge that connects universities with the admission automation world. Would highly recommend it to new age Universities who are looking for powerful CRM & Marketing Automation software combined with delightful & excellent customer success. The product’s core is its simplicity which helps for super fast adoption amongst the admission teams.

Sneh Savani - Director, P P Savani University

When it comes to reaching out to students, ExtraaEdge CRM saves a lot of our efforts. All the analytics & reports were readily available. We went ahead with ExtraaEdge because of their awesome support team who handled our complex requirements quite easily.

Prachi Hajela - Manager India & South Asia, Manchester Metropolitan University

People trust us to streamline their admission process.

A University CRM that takes care of
everything for you

Lead Management System

Manage all your admissions activities at one place

Marketing Automation

Increase your productivity with Marketing Automation

Mobile CRM

Be remote ready and access your prospects and CRM from anywhere

Payment Integration

Integrate with your payment technology & collect fees seamlessly

WhatsaApp API & Chat

Use the power of WhatsApp to communicate with prospects

Publisher Panel

Measure your publisher performance & Return on Ad Spent via publisher panel

Video Counselling

Make walkins happen via 1-to-1 video counselling

Integrations

Integrate ExtraaEdge CRM with the apps you love to run admission & student management

Ready To Move to a Modern Admission & Marketing Solution?

Powerful CRM & Marketing automation software that helps your admission teams increase, manage and predict their admissions.

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