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There’s no sensation to compare with this

Suspended animation, a state of bliss

Can’t keep my mind from the circling skies

Tongue-tied and twisted just an earth-bound misfit, I

Learning to Fly – Pink Floyd

Today we announce our Pre-Series A led by Sprout VP, Indian Angel Network (IAN) wherein TiE Pune Angels & First Cheque LLP participated too.

What reminds me is this magical song by iconic Pink Floyd as every waking day as an entrepreneur myself & Sushil have felt humbled, ignorant, grateful & in a constant state of bliss. Learning to Fly & we are still. Myself & Sushil started this company with a belief that technology will converge faster, deeper & especially in the billion-dollar education marketing industry globally. It definitely has. We are focused on building a deep & verticalized marketing tech stack for admission teams across the globe. 

We were there when CRM was just taught in education institutes not used :), we were there when the competition came in pushing hard, we were there when inbound inquiries started to close on zoom calls & we are here as the education marketing industry is enabling business models that were never heard of. Indeed we have had the driver’s seat to witness the roller coaster & how drastically an industry converges with technology adoption at scale.

At ExtraaEdge, we leverage the power of verticalized CRM & MarTech stack, data science to make admissions predictable & help thousands of admission & marketing teams take data-driven enrollment decisions, all driven on a smartphone first delivery model. With a great surge & convergence in Education-focused companies, we wish to build an admission software graph for education marketing teams across the globe. A graph that can learn, grow & build meaningful leading indicators for the future of admissions.

The ability to leverage classification models & predictive signals we believe will be the ultimate moat to long term business model & core product value for institutes of all kinds. We are already growing 2X year on year so this influx of resources will push more fuel to the growth & go-to-market engine 👍👍.

I personally thank Sahil Gupta from Sprout Venture Partners for his resolve, wisdom & mentorship. We have a long way to go !

Also, Mr. Akhil Daswani from Indian Angel Network ( IAN ), Ravi Nigam & Kiran Deshpande moreover entire TiE Pune Angels, Kushal Bhagia from First Cheque LLP for their support & backing.

Also our angels, Ritesh Dwivedy, Anup Pani, Adit Damle, Priti Padhy, Pritam Baldota & others for their mentorship, early cheques & our maiden angel round.

Congratulations to the entire ExtraaEdge team who work as they own it, our customers who trust us, dedicated admission teams across the country for whom we work really hard each day. Our admissions & marketing teams i.e. our users are our true north who drive us to build a world-class admission product.

In the words of Jeff Bezos we still believe it’s Day 1 & a lot of work still needs to be done. We have been students of business & I hope we can move forward with the same sincerity & diligence. In a world of short term hacks & competition: we choose to focus on long term growth & build meaningful business relationships.

Godspeed & Cheers!

Abhi | Co-Founder @ ExtraaEdge

 

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About Author:

Abhishek Ballabh, Co-founder, ExtraaEdge Technology Solutions – a software technology firm that helps educational institutes to increase, manage & predict admissions. He has worked with MindTickle Inc and HSBC GLT in different avatars as a data architect, full-stack programmer, quant & product manager in the past. He’s also a SLP Fellow. He is innately curious by nature, voracious reader, avid trekker & a work-in-progress blogger. Passionate, Empathetic, Ambitious & Driven are the words that describe him the best.

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