Best Education CRM to Scale Your Admissions by 10X

An Education CRM designed for top education brands to digitise their admissions process end-to-end to integrate, manage, nurture and convert the maximum number of leads. 

Trusted by 250+ Institutes all over India

Avantika University Logo
Manchester Metropolitan Logo
Narayana Logo
Allen Logo
Dayanand Sagar University Logo

Rated Highly by Our Users

Integrate all your lead channels

Bring in all your leads from different marketing and publishers channels into our education CRM to have a single view of all your prospects.

✔ IVR Integration
Form Integration
✔ Publisher Integration
✔ Ad Channels Integration

Lead integration in Education CRM
communication with prospects via different channels within Education CRM

Engage prospects via different mediums

Communicate and nurture your prospects with inbuilt mediums such as calls, SMS, emails and the most popular at the moment, video calls.

✔ Marketing Automation (Student Journey Mapping)
Inbuilt Click to Call
WhatsApp & SMS Communication
✔ Inbuilt Video Call App

Prioritise leads based on ML predictive score

Our Conversion Prediction using Machine Learning (ML) score is a play on collating leading indicators to determine conversion probability. Algorithms work to train the model on parameters, e.g., channels, follow-ups done and missed, comments, lead changes, calling outgoing and incoming, and the sentiment of comments.

Filter dynamically on prospects likely to convert
Score dashboard across leads with sentiments
Take recommended next steps e.g. email, SMS, WhatsApp
Notifications to priortise on recommended actions

leads based on machine learning
Education CRM

Inbuilt Reports Dashboard to Analyse Results

Measure and analyse performance across your multiple centres, franchises, teams and marketing channels through our 50+ customised reports. Real-time tracking of marketing ROI, conversion funnel, and counsellor performance.

A single view dashboard
Counsellor performance dashboard
Ad channel performance
Publisher panel

Our Customers Love Us

Testimonial Manchester Metropolitan

When it comes to reaching out to students, ExtraaEdge saves a lot of our efforts. All the reports and analytics were readily available. We went ahead with ExtraaEdge because of their awesome support team which handled our complex requirements quite easily.

Prachi Hajela

Manager India and South Asia, Manchester Metropolitan University
PP Savani Testimonial

ExtraaEdge helped us bridge the gap between the offline and online world. Today I can definitely say that PP Savani is an automated university. A result of the ExtraaEdge was seen with the full digital transformation of our entire admission process. We today don’t just love the product but highly recommend ExtraaEdge CRM to all universities, looking for digitization of their admission process.

Sneh Savani

Director, PP Savani University
BITS Pilani Testomonial

“An extremely competent staff, excellent support and fantastic turnaround time. Not only were we happy with the product, but we also loved the customer support they received. The team, especially Ruch, who helped with the implementation end-to-end, was always available wherever we had any doubts, queries or issues with the product. What’s more, our issues were resolved quickly!”

Nahid Afshan

Head of Marketing, BITS Pilani Dubai

An Education CRM that takes care of everything for you

Lead Management System

Manage all your admissions activities at one place

Marketing Automation

Increase your productivity with Marketing Automation

Mobile CRM

Be remote ready and access your prospects and CRM from anywhere

Payment Integration

Integrate with your payment technology & collect fees seamlessly

WhatsApp API & Chat

Use the power of WhatsApp to communicate with prospects

Publisher Panel

Measure your publisher performance & Return on Ad Spent via publisher panel

Video Counselling

Make walkins happen via 1-to-1 video counselling


Integrate ExtraaEdge CRM with the apps you love to run admission & student management

Admission CRM for Education Institutes

Managing Your Admission Doesn’t Have to Be Hard

Join 300+ admission leaders who trust ExtraaEdge Education CRM to manage and digitize their admission process.


What is an Education CRM?

An Education CRM is a software designed exclusively for the education industry with the goal of increasing admissions by digitizing the entire process. It helps to manage, integrate, and nurture leads with ease, as well as automate the admission process. It can benefit any educational institution in overcoming the challenges that admissions teams experience in meeting their admissions targets.
The Education CRM helps to maintain every detail about a prospective student, such as their personal details, demographics, region, course/program that they are applying for, the source of the lead, and what stage the lead is in. This information helps the admission team nurture the prospective student further through multiple communication channels such as SMS, email, calls, video, and even WhatsApp.
This communication track can also be found in the CRM, which helps the team to know the current status of the lead and what past communications have happened between them. This data helps the team to further help the prospect towards closure. Apart from communication and data management, you can also measure the performance of different campaigns that you run during the admission process, the performance of your team, ad channels, and third party vendors/publishers.
To wrap it up, an Education CRM will help you seamlessly manage and digitise your entire admission activity, leading to increased conversions.

What are the benefits of an education CRM system?

When it comes to the benefits of an education CRM, they may vary from other CRMs as they cater to all industries. An Education CRM is built specifically to address the complex admission use cases of educational institutions of all sizes.

Some of the most significant advantages of the Education CRM are:


  • Integrate all of your lead channels, such as Google Ads, Facebook Ads, Twitter, LinkedIn, and third-party vendors and publishers like Shiksha, Collegedekho, Getmyuni, and others, seamlessly into an education CRM.
  • Automate communication with prospects/leads at every stage of your admissions process using SMS, email, and WhatsApp.
  • Make a one-on-one video call with prospects/leads using the education CRM’s in-built video counselling feature.
  • Set follow-ups and get notification reminders for your next action that needs to be performed to accelerate your prospects towards admission.
  • Make use of the inbuilt email editor to quickly create beautiful and engaging email templates that get high clicks.
  • Get 150+ customisable reports about your team, marketing campaigns, lead sources, and third-party publishers to measure the performance throughout your organization.

How to choose the right & best education CRM for your institute?

With so many CRMs available, deciding which one to use for your organisation can be difficult. Each institution has its own admissions and marketing processes that not every CRM can handle.

To ensure you’re getting the right education CRM, make sure they check all of the boxes on the list below:

  • The CRM is education-specific, which means it is built specifically to cater to educational institutions.
  • It should be customisable according to your admissions process and needs.
  • There should not be any hidden charges.
  • It should be mobile-enabled for your teams to work from anywhere, on and off the field.
  • It should be able to trigger communication-based on prospect behaviour such as email opens, clicks, or if they are stuck in the application form process.
  • It should be able to generate actionable reports to help make data-driven decisions and increase the productivity of your team, leading to increased admissions.

Is Education CRM expensive?

No, it is a myth that has been going on for a long time. An education CRM is a great investment when you consider the value of conversions and admissions tasks that a counsellor can complete. Furthermore, we are all aware of the fact that ‘Time is Money.’ Educational institutions can save a lot of time and boost the productivity of their counsellors by implementing a CRM. This leads to an increase in the number of admissions and, as a result, a rise in revenue.
In a nutshell, with the rise of the digital era, an education CRM is a must-have for all educational institutions looking to gain a competitive advantage. 

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