Admissions at Scale: BBIT’s 30% Conversion Surge with ExtraaEdge

About BBIT

Budge Budge Institute of Technology (BBIT), established in 2009, is a leading private engineering and management institute in Kolkata, affiliated with MAKAUT and approved by AICTE, NBA, and NAAC. Offering B.Tech, M.Tech, MBA, and Diploma programs, BBIT combines strong academic foundations with a vision to nurture socially aware, industry-ready professionals.

With 50,000+ inquiries annually and a faculty and telecaller team of 12+, BBIT’s admissions office faced the daunting task of scaling operations without losing personalization or efficiency.

The Challenge

• Missed Opportunities: Without reminders and structured workflows, counselors often lost track of students.

• Scattered Systems: Leads were spread across Google Sheets and a basic CRM, making it slow and error-prone to handle large volumes.

• High Operational Load: Manual lead assignment and repetitive reporting took away valuable counselor time.

• Limited Insight: Leadership lacked analytics to measure campaign ROI, counselor productivity, and admission trends.

The Solution

• Automated Lead Distribution: All leads from Facebook, YouTube, Shiksha, CollegeDunia, and offline sources flowed directly into ExtraaEdge CRM and were instantly assigned.

• Smart Filters & Reminders: Counselors could create custom views and set automated reminders to ensure zero follow-up leakage.

• Analytics & Reports at Scale: Leadership gained real-time dashboards and exportable reports for full visibility into admissions.

• Scalable Adoption: BBIT expanded from 5–6 CRM users to 15, with even first-time CRM users finding the interface simple and effective.

The Results

• 30% rise in admissions YoY by mid-season, with projections of 40–45% growth by season end.

• Enhanced student experience with timely, professional communication powered by automated follow-ups.

• Counselor productivity boosted, saving hours weekly on repetitive tasks.

• Leadership satisfaction, with clarity on counselor performance and conversion trends.

• Seamless onboarding, even for staff new to CRM systems.

“Thanks to ExtraaEdge, we achieved a 30% rise in admissions year-on-year, with projections of 40–45% growth by season end. Automated lead distribution and powerful analytics have completely transformed how we track performance and convert students.”
— Professor Shayan Das, BBIT

The ExtraaEdge Support Effect

BBIT credits its success not only to ExtraaEdge’s technology but also to the proactive support from the Customer Success team. CSM Arjun and his colleagues became trusted partners, resolving issues quickly, even late at night, and ensuring BBIT’s admission process stayed smooth and scalable