SEO Specialist

Full-time, Work from office | Pune

About ExtraaEdge

Ages ago (2015 :)), in the humble abode of Abhishek’s bachelor pad, our co-founders, Abhishek Ballabh & Sushil Mundada, set out to bring innovation into the world of admissions. Today, we are trusted with the admissions of over 300 educational institutions. Our team of 60 + team members (and growing!) are on a mission to help ExtraaEdge become the globally preferred Education Marketing Technology.

Here are some key facts about us

  • Currently used by over 4000 admissions officers and 240 teams across the globe.
  • High growth rate.
  • Rapid technological advancements. In a short span of 5 years at par with some of the market leaders.
  • End to End education-focused, customized tools.

What we love solving for

  • Building advanced technology that solves specific business problems and gives the admissions team an edge over their competitors.
  • Creating a delightful experience for each user and team to ensure their goals are met. 
  • Helping admissions & marketing teams grow.

    Here’s what you will be doing at ExtraaEdge

    • Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to our website.
    • Conduct thorough keyword research to identify target keywords and optimize website content accordingly.
    • Optimize website structure, URL hierarchy, and internal linking for enhanced search engine visibility.
    • Perform on-page optimization, including meta tags, header tags, and keyword placement, to improve website rankings.
    • Monitor website performance using SEO tools and analytics platforms, and provide regular reports on keyword rankings, organic traffic, and other relevant metrics.
    • Identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed optimization.
    • Conduct competitor analysis to identify SEO opportunities and stay ahead of industry trends.
    • Collaborate with the content team to develop SEO-friendly content strategies and ensure content is optimized for search engines.
    • Manage link-building activities and develop a strong backlink profile to improve domain authority and rankings. 
    • Stay updated on the latest SEO techniques, algorithms, and industry trends, and make recommendations for continuous improvement.

    Is this someone that looks like you?

    • Proven experience as an SEO Specialist, preferably in a B2B SaaS environment.
    • In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
    • Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, or similar platforms.
    • Strong understanding of keyword research, on-page optimization, technical SEO, and link-building strategies.
    • Familiarity with content management systems (CMS) and website development frameworks.
    • Proficient in HTML, CSS, and JavaScript as they relate to SEO implementation.
    • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
    • Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
    • Up-to-date with the latest trends and best practices in SEO and digital marketing.
    • A highly organized individual with the ability to manage multiple projects simultaneously and to prioritize their workload according to changing needs.

    Traits we look for:

    Samajh: Has knowledge about the work.

    Neeyat: Has the willingness to give the best to the job.

    Kabiliyat: Has the capability to do the job well.


    As per industry standards for startups.

    The Work Hours and Work Locations:

    Work Hours: You are expected to work from 9:30 AM to 7 PM IST. Keep in mind that being a startup, you may have to stretch from time to time depending on your workload and deadlines.

    Work Location: Pune (Work from Office).

    Benefits of joining our organization:

    • We are an amazing bunch of high-performing, hungry individuals that are on the way to greatness.
    • A great culture and environment to thrive in while having fun.
    • A platform to let loose your creative wild side and contribute to the company in various different roles like hiring, customer marketing, collections etc.
    • Exposure to diverse learning opportunities.
    • Since we operate in a niche segment in a young and growing industry of marketing technology there is a constant need for an experimental approach every day.
    • Mentorship and coaching from founders to grow skills.
    • High learning & growth curve.
    • Certifications and Training programme.
    • ESOPS are offered after a certain tenure/ contribution within the organization.
    • Health insurance policy via Plum.
    • People First Organization where we believe in giving opportunity and growing constantly.

    What does the recruitment process look like?

    • Assignment submission.
    • Interview Rounds: Once shortlisted we usually do about 2-3 rounds of interviews and deep reference checks.

    NOTE: We will reach out to you only if we find your profile relevant.