Drip marketing is a strategic approach that involves sending a series of automated messages to prospects over a specific period of time. These messages are carefully crafted and timed to provide relevant and valuable information, build engagement, and nurture relationshipIs drip marketing profitable for education institutes in 2023?s with the target audience.
Numerous prominent B2B and B2C brands, such as HubSpot and Airbnb, have adopted drip marketing as part of their marketing strategies. These brands aim to effectively engage their audience by consistently providing updates, educational content, and relevant offers.
Now a question must be popping into your mind:
Is drip marketing only valuable for marketing-savvy brands, or can it also be profitable for educational institutes like yours?
In this blog, we will explore and answer this question, as well as delve into the latest trends in drip marketing to help you maximize your enrollment numbers.
PS: Get ready for an exciting lineup of captivating drip marketing campaigns awaiting you at the end of this blog.
Is drip marketing profitable for education institutes in 2023?
The answer to this question is a big YES.
Drip marketing is one of the most profitable tools for educational institutions, as it enables them to establish a strong and lasting connection with their target audience. By delivering a series of personalized and timely messages, institutes are able to nurture prospective students, guide them through the enrollment process, and increase conversion rates.
A study by HubSpot found that drip campaigns can increase lead conversion rates by up to 25%.
Below are a few more significant impacts of drip marketing:
- Consistent engagement: Drip marketing allows institutes to consistently engage with prospective students by delivering a series of targeted messages. This helps maintain their interest and encourages them to take the desired action.
- Increase Enrollment Rates: Drip marketing enables institutes to guide prospective students in making the right choice. Providing valuable information, addressing concerns, and showcasing the institute’s offerings, increases the chances of converting leads into enrolled students.
- Deliver Personalized Content: It allows institutes to deliver personalized content tailored to the interests and needs of their audience. By segmenting their email lists based on factors such as academic interests, location, or stage in the student lifecycle, institutes can provide relevant information.
- Enhance Student Onboarding: Drip marketing also supports the onboarding process for new students. Institutes can provide them with relevant resources, orientation information, and guidance to ensure a smooth transition into their academic journey. This enhances student satisfaction and promotes a positive campus experience.
- Build Brand Authority: It enables your institute to position itself as a thought leader. By delivering valuable content, sharing industry insights, and showcasing faculty expertise, institutes can establish themselves as credible sources of information and attract students seeking a high-quality education.
9 Drip marketing campaigns for Education Institutes
It is crucial to carefully plan and strategize drip campaigns to maximize their effectiveness and achieve the desired outcomes. Without proper planning, there will be a lack of personalization and inconsistent messaging, which will ultimately result in missed conversion opportunities.
- Introduction series and welcome messages: This includes a series of initial emails that provide an overview of the institute’s mission, values, academic offerings, campus facilities, and unique features. The goal is to create a positive first impression and establish a connection with the prospective students.
- Highlight your programs: A drip campaign focused on highlighting specific academic programs by providing in-depth information about the curriculum, faculty expertise, career prospects, and success stories of graduates. This helps prospective students understand the unique program you offer.
- Scholarship and financial aid offer: This campaign informs prospective students about available grants, scholarships, and funding opportunities. Institutes can highlight the success stories of students who have received financial assistance, making it clear that affordability is a priority.
- Showcase Campus Life and Facilities: By sharing vibrant visuals, testimonials from current students, and details about campus resources, institutes can create a sense of excitement and demonstrate the enriching student experience.
- Boast Alumni Success Stories: Institutes can highlight how their education played a significant role in their achievements, creating a sense of aspiration and showcasing the institute’s ability to foster career growth.
- Virtual Tours and Open Houses: With the increasing popularity of virtual experiences, institutes can run drip campaigns that offer virtual tours of the campus, interactive online open houses, or webinars.
- Testimonials and Reviews: Institutes can create a drip campaign featuring testimonials and reviews from current students and their parents. These personal accounts provide social proof and can greatly influence the decision-making process of prospective students.
- Application Process Guidance: This is valuable. Institutes can break down the application requirements, provide tips for a strong application, and offer assistance with any questions or concerns that may arise during the process.
- Follow-up and Engagement Campaigns: These ongoing campaigns ensure consistent communication and engagement with prospective students who have shown interest but have not yet enrolled. They include regular updates about upcoming events, application deadlines, new program offerings, and testimonials from current students.
A Few Captivating Drip Marketing Campaigns
Explore Harvard goes a long way….
Harvard University is leveraging drip marketing to engage prospective students. Harvard is renowned for its educational programs and prestigious reputation.
The university implements a drip marketing strategy through its “Explore Harvard” campaign.
When prospective students express interest in Harvard by signing up on their website, they are enrolled in a drip email campaign. Over a series of emails, Harvard provides a wealth of information about the university, its programs, campus life, scholarship opportunities, and more. The emails are carefully timed and tailored to address the specific interests and concerns of each prospective student.
Standford’s virtual tour is pulling prospects…
Stanford University’s “Virtual Campus Tour Adventure” campaign offered prospective students an immersive and interactive experience to explore the campus, learn about academic programs, and get a glimpse of student life. Through a series of carefully crafted emails, videos, and virtual reality experiences, Stanford University aimed to engage and captivate prospective students, providing them with a comprehensive and dynamic virtual tour of the university’s renowned campus.
Drip marketing is a straightforward concept where you send a series of automated messages at specific times and in a specific order. It may seem simple, but the impact it can have is remarkable. This strategic approach not only improves conversion rates but also helps build stronger relationships with your audience. Moreover, it can generate positive word-of-mouth, further boosting your marketing efforts.
Having the right tool is a huge advantage in marketing. Our education CRM offers comprehensive marketing automation, including full drip marketing capabilities and an advanced email editor to streamline the process. To get a better grasp of the product, you can book a demo with one of our admissions experts.