Higher Education has been a sector where adoption of Admission Software especially in developing countries like India took its time. However, the need for the PREFERRED ADMISSION SOFTWARE IS VERY CRITICAL. But any solution can be only deemed best when the product takes into account changes that are happening with the industry, user & buyer personas & how courses are being advertised, bought & chosen today.
Primarily due to 3 reasons :
One of the core tenets we focus on building for this new age counsellor user & the buyer who wants to combine the power of Admission CRM Software, Marketing Automation, Calling Capabilities, Conversational Tools, Sleak Application Workflow, AI & ML for prediction of enrolments & with a for a Mobile First admission team.
While many colleges and universities have deployed an Admission Software, they are not taking full advantage of the technology.
A quality Admission Software will enable the university to streamline their communication efforts across the entire student lifecycle through easy data segmentation and automation, saving on time-consuming administrative and operational tasks.
In other words, an Admission Software reacts as a single source of truth, containing both contact details and engagement history.
Historically, gathering data and inputting it into a report consisting of multiple excel sheets was something of an arduous and time-consuming task. Inbuilt reporting systems mean individuals and departments can do away with spreadsheets and access reports instantaneously. A lack of decision making reporting impedes an Admission Software to provide key decisions.
Time wasted up on admin tasks can be channeled into directly talking to the prospect students moreover creating targeted and meaningful content. Automated email marketing campaigns can do wonders to boost engagement. They can be scheduled for different stages of the admissions process and segmented according to things like academic subject and level of study.
Lack of meaningful messages in a robust Admission Software in the form of emails and SMS delivered in a consistent, timely way can destroy universities’s abilities to drive academic results as well as admissions. Regular communication helps the university to establish itself at the forefront of the stakeholder’s mind, pre and post-graduation! A lack of this impedes building a brand in the mindspace of the parents & students.
Conventional marketing wisdom says consumers have to engage with a brand’s marketing message at least seven times before they commit to purchasing a product. Similar buying behaviors are exhibited in students when looking for the best higher education institution for their needs. With the correct Admission Software, a university can build and implement an excellent student recruitment campaign. Having access to data highlighting the most (and least) engaged applicants can help the admissions team target the right candidate at exactly the right time, ensuring the best applicants reach the stage of conversions.
Communication & engagement is key to admissions. Admission Softwares which cannot track student’s journey, can never engage them with meaningful brand touchpoints across email, SMS, social & website.
This lack of ability to see academic and personal interests together with the engagement level of candidates, never allows admissions teams to reach out with relevant content. This content will be directly in line with each candidate’s needs. As a result, the relationship with each individual becomes more personalized and a higher level of trust is built.
Updates and messages of support can also support the well being of students, especially at stressful times in the academic year like during exams. If not done right prospects get a sense that the institute’s admission teams do not care.
Admission Softwares help universities track how prospective students initially find them. Did they find them by visiting the website, a well-placed ad on Google or from a specific marketing campaign, social-media oriented or otherwise? This enables the marketing department to determine where the largest scope return on investment is and where there is room for improvement. A bad one would not deliver any of the above promise.
Admission Software can bring so much to the higher education market, according to Tim Copeland, CEO at DemandEngine, a CRM consulting and interactive marketing services firm dedicated to colleges and universities. Copeland adds that many schools have deployed CRM systems “for all the wrong reasons.” Copeland asserts that at many schools, CRM is just a tool to help send more email to prospective students. “That’s not true CRM,” he says.
According to DemandEngine’s research, the goal for CRM deployments at most universities is to simply boost enrollment (67 percent) and automate communications with prospects (65 percent). Other purposes include measuring marketing results (46 percent) and reducing the overall costs of marketing and recruitment (27 percent).
Sadly, while improving the student experience was cited as one of the top three goals in 48 percent of deployments, and retaining more current students factors into 19 percent, few schools are using CRM to do this, Copeland says. Resistance from users, unfamiliarity with the technology, poor planning, and a lack of support from top executives continue to be the biggest barriers to expanding CRM systems at most schools, according to DemandEngine’s research.
These factors are compounded by the organizational structure at most schools.
What’s at stake? The simple answer is that colleges and universities could find it harder to compete. As a result, more families are questioning the value of higher education, forcing universities to change how they attract and keep students.
Choosing a Admission Software is probably the most important investment an University or Institute will be making. This will pave way for a scientific process for Admission, Outreach & Engagement with the future prospects of the institute. In the word’s of management guru & leader Jack Welch – An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. Having a Education focused robust CRM may well be the killer competitive advantage of an institute.