Decision Analytics – Reporting
Historically, gathering data and inputting it into a report comprising of multiple excel sheets was something of an arduous and time-consuming task. Inbuilt reporting systems mean individuals and departments can do away with spreadsheets and access reports instantaneously.
Engagement Consistency – The winning recipe
Meaningful messages in the form of emails and SMS delivered in a consistent, timely way can help universities to drive academic results as well as admissions. Regular communication helps the university to establish itself at the forefront of the stakeholder’s mind, pre, and post-graduation! It builds brand trust in the mind space of the parents & students.
CRMs help universities track how prospective students initially find them. Did they find them by visiting the website, a well-placed ad on Google or from a specific marketing campaign, social-media oriented or otherwise? This enables the marketing department to determine where the largest scope of return on investment is and where there is room for improvement.