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Advanced Marketing Automation

Ensure personalized and targeted marketing

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Why is the ExtraaEdge Marketing Automation platform ideal for educational brands like yours?

 

Marketing automation is usually about automating those repetitive tasks and letting your marketing run on autopilot. ExtraaEdge does that too, but we’ve taken it a notch higher. With ExtraaEdge Marketing Automation, counsellors get powerful tools to nurture every lead while keeping that personal touch front and centre. We make the hard stuff—like segmentation, rule-based marketing, and targeted nurturing—super easy. In just a few clicks, you can set up automated workflows, connect with your audience across multiple channels, and even send WhatsApp messages in their regional languages. Plus, with our conversational bot working around the clock, you can ensure that no lead ever slips through the cracks, as it engages with prospects and captures their information seamlessly.

 

advanced marketing automation

 

Features That Give You an Edge

rule based automation

Rule-Based Automation

strategic drip marketing

Strategic Drip Marketing

dynamic bulk messaging

Dynamic Bulk Messaging

smart conversational bot

Smart Conversational Bot

real time activity score

Real-time Activity Score

Integrated whatsapp business API

Integrated WhatsApp Business API

Put your communications on autopilot with

Rule-Based Automation

Think of rule-based automation as a smart irrigation system for your marketing. Just as an irrigation system waters your garden based on the needs of each plant, rule-based automation delivers personalized messages to your prospects based on their actions. For example, if someone shows interest in a particular program, they automatically receive follow-up information tailored to their interests. By setting up such rules, you ensure that each prospect gets the right message at the right time.

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rule based automation

Stay top-of-mind for your prospects with

Strategic Drip Marketing

Drip campaigns are your strongest tool for engaging and re-engaging prospects. By configuring a sequence of pre-crafted email templates, scheduled for specific times and dates, you can ensure consistent and impactful communication. For example, if a prospect has gone cold, a drip campaign can reignite their interest with content like new program launches, scholarship opportunities, or success stories from recent graduates. Additionally, you can use drip campaigns to remind students who have started an application but haven’t completed it yet. This might include emails with tips on finalizing the application and important deadlines.

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strategic drip marketing

Enhance your outreach with

Dynamic Bulk Messaging

Bulk messaging is like a master key that unlocks multiple doors at once. Just as a master key provides access to various rooms, bulk messaging with ExtraaEdge Education CRM unlocks multiple communication channels—email, WhatsApp, and SMS—at the same time. This approach ensures that your message reaches every prospective student in their preferred space. You can also personalize each message, making every interaction feel unique and engaging, just like having a key that fits perfectly into each individual door.

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Dynamic-bulk-messaging

Accelerate your responses with

Smart Conversational Bot

A conversational bot is like having a personal assistant at your service with 24/7 availability. Whether it’s 12 a.m. or 12 p.m., the bot provides personalized support, addresses inquiries, and guides your prospects. ExtraaEdge’s smart bot assists with data collection on user interactions, preferences, and frequently asked questions, offering valuable insights for refining your communications. With our customizable chat flow, you can design tailored pathways that guide students through specific processes and automate responses based on their actions.

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smart-conversational-bot

Boost conversion potential with

Real-time Activity Score

Activity scores are like a fitness tracker for your leads. Just as a fitness tracker monitors your health metrics, an activity score tracks the interactions and engagement of your leads. It focuses on actions such as how frequently they engage with your email campaigns or how often they attend your webinar. By concentrating efforts on leads with high activity scores, you increase the likelihood of converting them into students, ultimately improving your overall conversion rates. Additionally, activity scores provide insights into engagement patterns and trends that can guide future marketing and outreach strategies.

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Real-time-activity-score

Rev up your marketing with

Integrated WhatsApp Business API

Having WhatsApp for your marketing means having a direct line at your students’ fingertips. You can create WhatsApp campaigns with interactive templates, including images, PDFs, and quick reply buttons. ExtraaEdge allows you to personalize your WhatsApp messages in your prospects’ regional languages, making communication more engaging. Additionally, you can set up trigger-based automation to nurture prospects based on their actions. And the best part? You can initiate live chats to connect with students at any time, ensuring prompt and personalized support.

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Integrated-whatsapp-buisness

Ready To Move to a Modern Admission & Marketing Solution?

Powerful CRM & Marketing automation software that helps your admission teams increase, manage and predict their admissions.

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FAQs

Automating your routine marketing tasks can lead to significant time savings and increased efficiency for your counselling team. By minimizing manual work, your admissions team can dedicate their efforts to more strategic initiatives, such as nurturing relationships with prospective students and developing tailored outreach campaigns. 

Additionally, marketing automation ensures that your audience receives timely and consistent communications, which helps maintain engagement and foster trust. This combination of efficiency and reliability not only enhances your overall marketing effectiveness but also contributes to a smoother admissions process.

Yes, you can! ExtraaEdge provides the ability to schedule emails, WhatsApp messages, and SMS according to your preferred timing. This feature allows you to plan your outreach in advance, ensuring that your communications are sent at optimal times for maximum engagement. 

By automating your message scheduling, you can maintain consistent contact with your audience without the need for manual intervention, freeing up your team to focus on more strategic tasks.

ExtraaEdge’s marketing automation enhances personalized communication through its advanced segmentation capabilities. This feature allows you to categorize your audience based on various criteria, such as demographics, interests, and behavior. By tailoring your messages to specific segments, you can ensure that your communications resonate with your audience on a deeper level. 

This targeted approach not only makes your messages more relevant and impactful but also fosters stronger connections with your prospects, ultimately driving higher engagement rates and improving your chances of conversion.

Bulk messaging allows you to communicate with a large audience quickly and efficiently. It’s particularly useful for sending announcements, reminders, or promotional messages. 

By implementing effective bulk messaging strategies, you can significantly increase your enrollment rates. For insights on how to maximize your bulk messaging efforts, check out our article on the top 5 bulk messaging strategies to increase enrollments.

By focusing on leads with high activity scores, you can prioritize your outreach efforts on those who are most engaged. These leads are more likely to convert into students, as their interactions indicate a genuine interest in your offerings. Targeting these leads enhances the efficiency of your marketing strategies and ultimately boosts your overall conversion rates.

WhatsApp can be a powerful tool for engaging with prospective students. By integrating WhatsApp into your marketing automation strategy, you can send personalized messages, reminders, and updates. To learn more about effective strategies for using WhatsApp in education marketing, check out our article on how to use WhatsApp for education marketing.