Global Impact on Education Admissions
According to the coronavirus has upended virtually every one of these admissions standards globally too. As it took hold in the U.S over the past month, splendorous events were scrapped. Campus tours went virtual. Though the May 1 commitment date was already diminishing in relevance for admissions officers, many institutions it in favor of a June 1 deadline (and beyond). Some large institutions and public systems that use standardized tests to filter the tens of thousands of applicants they get each year decided to stop asking for SAT or ACT scores, at least temporarily — much to the delight of advocates who have campaigned for test-optional policies.
Reboot on Education Marketing Landscape
Apart from that, the general marketing landscape has changed like never before. Though prospects are indeed accessing multiple digital touchpoints, a huge disconnect can be seen among marketers and prospects.
Chatbots for Admissions – the instant mode to reach prospects
According to RtInsights –
ChatBots have become the fastest response channel while communicating with the students during admissions, and and 60% of Generation X had an interaction with the chatbots.
Emails via Drip – the most formal and personalised way of communication
According to BlueCore research, when looking at preferred email providers, Gmail reigns as the most popular choice across generations. What’s more interesting is how drastically Gmail’s marketshare increases as we look at younger audiences. While 35% of Baby Boomers use Gmail, adoption increases only slightly for Generation X (39%), then jumps 22% for Millennials (61%) then finally peaks with Generation Z at 70%.
Video Counselling- a way to maintain the trust of a physical world
According to Business Wire with a 175 percent increase in their regular live video usage in the last three years, millennials represent the largest group of live video users, and one-fourth of young people video chat on a daily basis. Almost half of people aged 35-54, and 25 percent of those 55 and older, report they are video chatting more than they were one year ago. Businesses are pretty unusual at the moment. Marketers and buyers don’t find a practical way that can resolve their issues and concerns potentially. No doubt, Video Counselling platforms have recorded an enormous rise in demand during the COVID 19 outbreak.
WhatsApp Bots – join the most impactful communication platform
Amidst COVID, companies have found many new ways to reach their customers and accelerate their sales growth. WhatsApp Chats, which was once considered as the most informal way of business communication, has now become one of the best ways to reach the prospect in no time. WhatsApp chats between the brands and their buyers have increased by 500%. Isn’t it mind-blowing?
SMS/Messages- a consistent marketing strategy if done right
According to Research group EzTexting, Among the 18-34 year-old age bracket, text is the preferred channel for notifications from businesses. 83% of millennials open SMS messages within 90 seconds of receiving them. 75% of millennials prefer SMS communications for deliveries, promotions, and surveys.
What you must opt for periodic & constant engagement model for Admissions ?
Adapting to new marketing strategies and most effective communication mediums is the need of the hour. During the COVID outbreak, aligning your communication with the current market needs will help maintain brand credibility and build awareness in the public interest, particularly if you are handling the education business.
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